Intent Media Advertiser Pixel Tag Setup Guide

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This article describes how to set up the Intent Media Advertiser Pixel tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

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Tag Tips

• Uses the following E-Commerce variables
  • _corder
  • _csubtotal/_ctotal
  • _ccurrency
  • _ccustid
• Page View Type / Page Category can be overridden with mappings

Tag Configuration

First, go to Tealium's tag marketplace and add the Intent Media Advertiser Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the settings in the Data Mapping section.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
Entity ID	The entity ID. Set by Intent Media Advertiser Pixel.
page_view_type	Page View Type. Must be one of the following: HOME LIST DETAILS CART EMAIL EMAIL_CONFIRMATION CONVERSION UNKNOWN
product_category	The product category. Must be one of the following: HOME FLIGHTS CARS HOTELS PACKAGE EMAIL UNKNOWN
page_id	Page ID

E-Commerce

Variable	Description
order_id	Order ID. Overrides Default _corder.
order_subtotal	Order subtotal. (Overrides Default _csubtotal.
currency	Currency. Overrides Default _ccurrency.
custid	Customer ID. Overrides Default _ccustid ( user_member_id).