This article describes how to set up the Ipsos iris (formerly Dotmetrics) tag in your Tealium iQ Tag Management account.
Ipsos iris is a state-of-the-art hybrid methodology that combines a nationally representative establishment survey, a passively measured single-source panel, and site-centric census measurement. Data collected through tags ensures Ipsos iris measures completely across all devices to represent a publisher’s brands fully to the market. Ipsos iris through a flexible and intuitive reporting interface provides a rich understanding of digital audience behaviour on a daily, weekly, and monthly basis to ultimately support more informed decisions
In this article:
Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.
When adding the tag, configure the following settings:
Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
|Numeric Site Section Id (numericSiteSectionId)||[String]|
|Site Section Name String (siteSectionNameString)||[String]|
To map events, refer to Create an Event Mapping.
|Page View (pageview)||pageview|