Kenshoo Conversion Tag Setup Guide

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This article describes how to set up the Kenshoo Conversion tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

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Tag Tips

• Uses E-commerce extension (_corder, _csubtotal, _cpromo, _ccurrency)
• Order ID, Amount, Promotion Code, and Currency are automatically set. These values can be over-written by creating mappings.
• Map a value to 'type' to set a dynamic Conversion Type

Tag Configuration

First, go to Tealium's tag marketplace and add the Kenshoo Conversion tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Kenshoo ID
  • Refers to the subdomain of the URL.
  • Value is 00 for the following example: //00.xg4ken.com/
• Profile Token
  • Refers to the long alphanumberic value applied to the cid querystring parameter of the URL.
• Conversion Type
  • This value details the conversion type, which by default should be set to 'conv'.
  • You can change this to any other relevant conversion type in your site.
  • For example, if you want to track Registrations simply change it to 'reg' or for lead to 'lead'.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
Conversion Type	(type)
Order Amount	(val)
Order ID	(orderId)
Order Promo Code	(promoCode)
Order Currency	(valueCurrency)

Vendor Documentation

• Kenshoo Guide Series