LivePerson LiveEngage 2.0 Tag Setup Guide

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This article describes how to set up the LivePerson LiveEngage 2.0 tag in your Tealium iQ Tag Management account.

Deliver a personalized user experience throughout your customer’s life cycle by proactively engaging visitors with real time solutions for chat, voice and content, plus a full range of open APIs.

In this article:

• Tag Tips
• Tag Configuration
• Data Mappings
• Standard
• Events
• E-Commerce
• Cart E-Commerce
• Purchase E-Commerce
• Prod View E-Commerce
• Customer Info
• Marketing Source
• Personal Info
• Lead
• Service
• Search
• Error

Tag Tips

Use mapping to override the standard configurations  values dynamically.

• Uses the following E-Commerce variables
  • _corder
  • _ctotal
  • _ccustid
  • _cprodname
  • _ccat
  • _csku
  • _cquan
  • _cprice
• Market Source - Channel
  • 0-Direct
  • 1-Search
  • 2-Social
  • 3-Email
  • 4-Referral
  • 5-Paid Search
  • 6-Display
• Service - Status
  • 0-Complete
  • 1-In Progress
  • 2-Approved
  • 3-cancelled
  • 4-Not Approved
  • 5-Reviewed
  • 6-Missing Details
  • 7-Closed
  • 8-Removed
  • 9-Assigned

Tag Configuration

First, go to the tag marketplace and add the LivePerson LiveEngage 2.0 tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Site ID: The site value (i.e. 23954343)
• Section: Comma separated list of section values
• Allow Mappings: True - Allow Site ID to be mapped, library loaded on send
  False - Library is loaded on tag load
• Merge E-Commerce: True - Use E-Comm extension for basis of all mappings
  False - Does not use the E-Comm Extension as the data base

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable	Description
Site ID	(site)
Event Type	(type)
Section (section)	[Array/CSV]
Taglets	(taglets)
Page URL	(page_url) (Overrides dom.url)

Events

Variable	Description
Cart (cart)	cart
Purchase (purchase)	purchase
Product View (prodView)	prodView
Customer Info (ctmrinfo)	ctmrinfo
Marketing Source (mrktinfo)	mrktinfo
Personal (personal)	personal
Lead (lead)	lead
Service (service)	service
Search (searchInfo)	searchInfo
Error (error)	error

E-Commerce

Variable	Description
Order ID	(order_id) (Overrides _corder)
Order Total	(order_total) (Overrides _ctotal)
List of Names (product_name) (Overrides _cprodname)	[Array]
List of SKUs (product_sku) (Overrides _csku)	[Array]
List of Categories (product_category) (Overrides _ccat)	[Array]
List of Quantities (product_quantity) (Overrides _cquan)	[Array]
List of Prices (product_unit_price) (Overrides _cprice)	[Array]

Cart E-Commerce

Variable	Description
Order Total	(cart.order_total) (Overrides _ctotal)
List of Names (cart.product_name) (Overrides _cprodname)	[Array]
List of SKUs (cart.product_sku) (Overrides _csku)	[Array]
List of Categories (cart.product_category) (Overrides _ccat)	[Array]
List of Quantities (cart.product_quantity) (Overrides _cquan)	[Array]
List of Prices (cart.product_unit_price) (Overrides _cprice)	[Array]

Purchase E-Commerce

Variable	Description
Order ID	(purchase.order_id) (Overrides _corder)
Order Total	(purchase.order_total) (Overrides _ctotal)
List of Names (purchase.product_name) (Overrides _cprodname)	[Array]
List of SKUs (purchase.product_sku) (Overrides _csku)	[Array]
List of Categories (purchase.product_category) (Overrides _ccat)	[Array]
List of Quantities (purchase.product_quantity) (Overrides _cquan)	[Array]
List of Prices (purchase.product_unit_price) (Overrides _cprice)	[Array]

Prod View E-Commerce

Variable	Description
List of Names (prodView.product_name) (Overrides _cprodname)	[Array]
List of SKUs (prodView.product_sku) (Overrides _csku)	[Array]
List of Categories (prodView.product_category) (Overrides _ccat)	[Array]
List of Prices (prodView.product_unit_price) (Overrides _cprice)	[Array]

Customer Info

Variable	Description
Customer ID	(customer_id) (Overrides _ccustid)
Customer Lifecycle Status	(vi.cstatus)
Customer Type	(vi.ctype)
Financial Balance (vi.balance)	[Float]
Social ID	(vi.socialId)
Unique Device Or Phone Identifier	(vi.imei)
Username	(vi.userName)
Company Size (vi.companySize)	[Integer]
Company Name	(vi.accountName)
Role/Title	(vi.role)
Last Payment Date - Day (vi.lpd_day)	[Integer]
Last Payment Date - Month (vi.lpd_month)	[Integer]
Last Payment Date - Year (vi.lpd_year)	[Integer]
Registration Date - Day (vi.rd_day)	[Integer]
Registration Date - Month (vi.rd_month)	[Integer]
Registration Date - Year (vi.rd_year)	[Integer]

Marketing Source

Variable	Description
Channel	(ms.channel)
Affiliate	(ms.affiliate)
Campaign ID	(ms.campaignId)

Personal Info

Variable	Description
First Name	(per.firstname)
last Name	(per.lastname)
Age	(per.age)
Year of Birth	(per.year)
Month of Birth	(per.month)
Day of Birth	(per.day)
Email Address	(per.email)
Phone Number	(per.phone)
Gender	(per.gender)
Company	(per.company)
Language	(per.language)

Lead

Variable	Description
Topic	(lead.topic)
Value	(lead.value)
Lead ID	(lead.id)

Service

Variable	Description
Topic	(serv.topic)
Status	(serv.status)
Category	(serv.category)
Service ID	(serv.id)

Search

Variable	Description
Search Keywords	(search.keywords)

Error

Variable	Description
Message	(err.msg)
Code	(err.code)