This article describes how to set up the Lytics tag in your Tealium iQ Tag Management account.

In this article:

Tag Tips

  • Use mapping to override the standard config values.

Tag Configuration

First, go to the tag marketplace and add the Lytics tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Collection ID: Your Lytics supplied Collection ID (cid/account id)

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable Description
cid Collection ID
Public