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This article describes how to set up the Lytics tag in your Tealium iQ Tag Management account.
In this article:
First, go to the tag marketplace and add the Lytics tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Variable | Description |
---|---|
cid |
Collection ID |
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