This article describes how to set up the MediaMath Cookie Matching Service tag in your Tealium iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

  • Sends the following server-side attribute back to Tealium:
    •  mediamathid

Tag Configuration

First, go to Tealium's tag marketplace and add the MediaMath Cookie Matching Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Tealium Account
    • Optional.
    • Your Tealium account
  • Tealium Profile
    • Optional.
    • Your Tealium profile.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
tealium_account Tealium Account
tealium_profile Tealium Profile