This article describes how to set up the Mixpanel tag in your Tealium iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

  • Use mapping to:
    • Dynamically override the standard token value
    • Configure event triggers
    • Send required and optional event parameters
  • For more information, see the Mixpanel Implementation Guide.

Tag Configuration

First, go to Tealium's tag marketplace and add the Mixpanel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Token
    • An alphanumeric value

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
Token Alphanumeric token


Variable Description
add_group Add Group
alias Alias
clear_opt_in_out_tracking Clear Opt in Opt out Tracking
disable Disable
get_config Get Config
get_distinct_id Get Distinct ID
get_group Get Group
get_property Get Property
has_opted_in_tracking Has Opted in Tracking
has_opted_out_tracking Has Opted out Tracking
identify Identify
init Init
opt_in_tracking Opt in Tracking
opt_out_tracking Opt out Tracking
push Push
register Register
register_once Register Once
remove_group Remove Group
reset Reset
set_config Set Config
set_group Set Group
time_event Time Event
>track Track
track_forms Track Forms
track_links Track Links
track_with_groups Track with Groups
unregister Unregister


Variable Description
people.append Append
people.clear_charges Clear Charges
people.delete_user Delete User
people.increment Increment
people.remove Remove
people.set Set
people.set_once Set Once
people.track_charge Track Charge
people.union Union
people.unset Unset


Variable Description
group.remove Remove
group.set Set
group.set_once Set Once
group.union Union
group.unset Unset