Mixpanel Tag Setup Guide

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This article describes how to set up the Mixpanel tag in your Tealium iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

• Use mapping to:
  • Dynamically override the standard token value
  • Configure event triggers
  • Send required and optional event parameters
• For more information, see the Mixpanel Implementation Guide.

Tag Configuration

First, go to Tealium's tag marketplace and add the Mixpanel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Token
  • An alphanumeric value

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
Token	Alphanumeric token

Events

To map events, refer to Create an Event Mapping.

Variable	Description
add_group	Add Group
alias	Alias
clear_opt_in_out_tracking	Clear Opt in Opt out Tracking
disable	Disable
get_config	Get Config
get_distinct_id	Get Distinct ID
get_group	Get Group
get_property	Get Property
has_opted_in_tracking	Has Opted in Tracking
has_opted_out_tracking	Has Opted out Tracking
identify	Identify
init	Init
opt_in_tracking	Opt in Tracking
opt_out_tracking	Opt out Tracking
push	Push
register	Register
register_once	Register Once
remove_group	Remove Group
reset	Reset
set_config	Set Config
set_group	Set Group
time_event	Time Event
>track	Track
track_forms	Track Forms
track_links	Track Links
track_with_groups	Track with Groups
unregister	Unregister

People Events

To map events, refer to Create an Event Mapping.

Variable	Description
people.append	Append
people.clear_charges	Clear Charges
people.delete_user	Delete User
people.increment	Increment
people.remove	Remove
people.set	Set
people.set_once	Set Once
people.track_charge	Track Charge
people.union	Union
people.unset	Unset

Group Events

To map events, refer to Create an Event Mapping.

Variable	Description
group.remove	Remove
group.set	Set
group.set_once	Set Once
group.union	Union
group.unset	Unset