This article describes how to set up the Pardot tag in your Tealium iQ Tag Management account.
Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.
In this article:
First, go to Tealium's tag marketplace and add the Pardot tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
|piAId||Sets your pardot account ID|
|piCId||Sets your pardot campaign ID|