This article describes how to set up the Pardot tag in your Tealium iQ Tag Management account.

Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.

In this article:

Table of Contents Placeholder

Tag Tips

  • Use mapping to override the standard config values dynamically.

Tag Configuration

First, go to Tealium's tag marketplace and add the Pardot tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Account ID: An integer value (i.e. 123456)
  • Campaign ID: An integer value (i.e. 123456)

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
piAId Sets your pardot account ID
piCId Sets your pardot campaign ID