This article describes how to set up the Partnerize Event Tracker tag in your Tealium iQ Tag Management account.

Partnerize enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high-margin revenues from online marketing channels.

In this article:

Tag Tips

  • Order Currency defaults to the E-Commerce extension value.
  • This tag uses the following E-Commerce extension parameters:
    • Order ID
    • Order Currency
    • Order Promo Code
    • List of SKUs
    • List of Categories
    • List of Quantities
    • List of Prices
  • Custom Product Parameter mappings should be arrays.
  • Custom Conversion Parameter mappings should be strings.

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Campaign: The default Campaign.
  • Adref: A Partnerize-provided value.
  • Customer Type: The default customer type.
  • Country: The two-letter ISO code for the country of the visitor or point of sale.
  • Default Currency: The three-letter ISO code for the currency the conversion occurs in.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
Campaign (campaign)
Customertype (customertype)
Custref/Customer ID (customer_id)
Country (country)
Adref (adref)
Custom Conversion Parameter (conversion.###)
Custom Product Parameter (product.###)


Variable Description
Conversionref/Order ID (order_id) (Overrides _corder)
Currency (currency) (Overrides _ccurrency)
Voucher/Promo Code (voucher) (Overrides _cpromo)
List of SKUs (product_sku) (Overrides _csku) [Array]
List of Categories (product_category) (Overrides _ccat) [Array]
List of Quantities (product_quantity) (Overrides _cquan) [Array]
List of Prices (product_unit_price) (Overrides _cprice) [Array]