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This article describes how to set up the Pinterest Tag tag in your Tealium iQ Tag Management account.
In this article:
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)_csubtotal
)_ccurrency
)_cpromo
)_cprod
)cprodname
)_cbrand
)_ccat
)_cquan
)_cprice
)First, go to Tealium's tag marketplace and add the Pinterest Tag tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Load Rules determine when and where to load an instance of this Tag on your site.
Recommended Rule: Create a custom Rule to load it on the page(s) where you want to track specific actions, events, and conversions.
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Variable | Description |
---|---|
|
|
|
|
property |
|
search_query |
|
product_variant_id |
|
product_variant |
|
page_name |
|
page_category |
|
page_title |
|
video_title |
|
|
|
Since the Pinterest Tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless you want to override any Extension mappings or your desired e-commerce variable is not offered in the extension.
Variable | Description |
---|---|
order_id |
|
order_subtotal |
|
order_currency |
|
order_coupon_code |
|
product_id |
|
product_name |
|
product_brand |
|
product_category |
|
product_quantity |
|
product_unit_price |
|
Map to these destinations for triggering events when your specified trigger value is found on the page.
Checkout event is automatically triggered if an order id value is available on the page.
Here's how to map an event:
Variable | Description |
---|---|
PageVisit | Visit to a page. |
ViewCategory | Category viewed. |
Search | Search |
AddToCart | Added to cart |
Checkout | Check out |
WatchVideo | Video watched |
Signup | Signed up |
Lead | Lead source |
Custom | Create custom event |
When you are done mapping, perform a save and publish. That's it! You have successfully set up the Tag in your profile.
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