Quantcast Easy Tag for Advertise Setup Guide

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This article describes how to set up the Quantcast Easy Tag for Advertise tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

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Tag Tips

• Use mappings to:
  • Dynamically override the standard configuration value for account.
  • Dynamically override the E-Commerce extension values.
  • Pass any _fp label as part of _qevents.
  • Pass any freeform label (mylabel).
  • Mapping arrays to freeform labels will be handled according to Quantcast documentation.
• Supports the following E-Commerce extension parameters:
  • Order ID (_corder)
  • Order Subtotal (_csubtotal)

Tag Configuration

First, go to Tealium's tag marketplace and add the Quantcast Easy Tag for Advertise tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Account Code
  • Account Code (P-code).
  • A 13-character, case sensitive, alpha-numeric code that begins with "p-".
  • Contact your Quantcast representative if you have questions.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
qacct	Account Code (P-code). A 13-character, case sensitive, alpha-numeric code that begins with "p-".
_fp.event	Event
_fp.channel	Channel
_fp.subchannel	Subchannel
_fp.customer	Customer
_fp.pcat	Product Category
mylabel	Custom Label

E-Commerce

Variable	Description
orderid	Order ID. Overrides E-Comm Order ID.
revenue	Revenue. Overrides E-Comm Order Subtotal.