Rakuten Tag Setup Guide

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This article describes how to set up the Rakuten Marketing tag in your Tealium iQ Tag Management account.

In this article:

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Tag Tips

• Conversion fires when Order ID is set.
• Affiliate functionality only available when Allow Commission is set to True.
• Supports these E-Commerce extension parameters:
  • Order ID (_corder )
  • Sub Total (_csubtotal )
  • Tax Amount (_ctax )
  • Currency (_ccurrency )
  • Promo Code (_cpromo )
  • Customer ID (_ccustid )
  • List of Product IDs (_cprod )
  • List of Names (_cprodname )
  • List of Quantities (_cquan )
  • List of Prices (_cprice )
  • List of Discounts (_cpdisc )

Tag Configuration

First, go to Tealium's tag marketplace and add the Rakuten Marketing tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Tracking Key
  • Your site-specific Tracking Key issued by your Rakuten Marketing integration contact.
• Rakuten Affiliate Merchant ID
  • 4 or 5-digit Merchant ID.
• Tax Rate
  • Tax rate as a percentage value.
  • Example: "20" for UK VAT
• Rakuten Display Merchant ID
  • 4-digit Merchant ID
• Rakuten Search Merchant ID
  • Search Config rsMID (rsMID )
• Conversion Type
  • Default value is "sale", but can be set to anything.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
trackingKey	Tracking Key
siteSection	Site Section
allowCommission	Allow Commission Values are true or false.
conversionType	Conversion Type
customerStatus	Customer Status
discountAmount	Discount Amount
optionalData	Optional Data

E-Commerce

Variable	Description
order_id	Order ID. Overrides _corder .
order_subtotal	Sub Total. Overrides _csubtotal.
order_tax	Tax Amount. Overrides _ctax.
order_currency	Currency Overrides _ccurrency.
order_coupon_code	Promo Code. Overrides _cpromo.
order_consumed	Consumed.
order_shipped_country	Order Shipped Country.
order_status	Order Status. Values are: Existing Returning New
order_shipped	Order Shipped.
order_site_name	Site Name.
customer_id	Customer ID. Overrides _ccustid.
customer_score	Customer Score.
customer_country	Customer Country. Overrides _ccountry. Used in place of order_shipped_country if order_shipped_country is not provided.
product_id	Array List of Product IDs. Used in place of product_sku if product_sku is not provided. Overrides _cprod.
product_name	Array List of Names. Overrides _cprodname.
product_quantity	Array List of Quantities. Overrides _cquan .
product_sku	Array List of SKUs Overrides _csku.
product_unit_price	Array List of Prices. Overrides _cprice.
product_discount	Array List of Discounts. Overrides _cpdisc.
product_brand	Array List of Brands. Overrides _cbrand.
product_category	Array List of Categories. Overrides _ccat .
product_category_id	Array List of Category IDs.
product_coupon	Array List of Coupons.
product_is_clearance	Array List of Clearance Statuses.
product_is_sale	Array List of Sales Statuses.
product_margin	Array List of Margins.

Affiliate

Variable	Description
allowCommission	Allow Commission Values are true or false.
affiliateConfig.ranMID	ranMID
affiliateConfig.taxRate	Tax Rate
affiliateConfig.discountType	Discount Type
affiliateConfig.tagType	Tag Type
affiliateConfig.includeStatus	Include Status Values are true or false.
affiliateConfig.removeOrderTax	Remove Order Tax Values are true or false.
affiliateConfig.removeTaxFromProducts	Remove Tax From Products Values are true or false.
affiliateConfig.removeTaxFromDiscount	Remove Tax From Discount. Values are true or false.
affiliateConfig.centValues	Cent Values. Values are true or false.

Display

Variable	Description
displayConfig.rdMID	rdMID
displayConfig.domain	Domain
displayConfig.tagType	Tag Type
displayConfig.includeStatus	Include Status
displayConfig.allowCommission	Allow Commission
displayConfig.removeTaxFromProducts	Remove Tax From Products Values are true or false.
displayConfig.removeTaxFromDiscount	Remove Tax From Discount Values are true or false.
displayConfig.taxRate	Tax Rate

Search

Variable	escription
searchConfig.rsMID	rsMID
searchConfig.conversionType	Conversion Type
searchConfig.accountID	Account ID
searchConfig.clickID	Click ID