This article describes how to set up the Reddit Pixel tag in your Tealium iQ Tag Management account.

In this article:

Tag Tips

  • Use mapping to override the standard configuration values and trigger events.
  • Purchase event fires when Order ID is set.

Tag Configuration

First, go to the tag marketplace and add the Reddit Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Account ID
    • Your Reddit Account ID.
  • Send Page Visit
    • By default, Page Visit events are automatically recorded each page on your site.
    • If you do not want the snippet to send a Page Visit event to the Reddit Pixel, set the this option to false.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable Description
account_id
  • String
  • Account ID
send_page_visit
  • Boolean
  • Send Page Visit

Events

Variable Description
PageVisit
  • Page Visit
  • Enter the value of the mapped variable needed to trigger the selected event.
ViewContent
  • View Content
  • Enter the value of the mapped variable needed to trigger the selected event.
Search
  • Search
  • Enter the value of the mapped variable needed to trigger the selected event.
AddToCart
  • Add to cart
  • Enter the value of the mapped variable needed to trigger the selected event.
AddToWishlist
  • Add to Wish List
  • Enter the value of the mapped variable needed to trigger the selected event.
Purchase
  • Purchase
  • Enter the value of the mapped variable needed to trigger the selected event.
Lead
  • Lead
  • Enter the value of the mapped variable needed to trigger the selected event.
SignUp
  • SignUp
  • Enter the value of the mapped variable needed to trigger the selected event.
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