Learn how to set up the Rocket Fuel Tag in your Tealium iQ profile. Also learn how to use the Mapping Toolbox for sending data to this Tag's destinations.

Prerequisites

  • Rocket Fuel Account ID
  • Parameterized Pixel ID
  • Conversion Pixel ID

Add the Tag

This Tag is available in Tealium iQ's Tag marketplace, which is home to a large selection of vendor Tags. Click here to learn how to add a Tag to your Tealium iQ profile.

Configure the Tag Settings

 

RF Tag Settings.png

 

  1. Title: Enter a descriptive title to identify the Tag instance.
  2. Account ID (rb): Enter the numeric identifier of your Rocket Fuel account.
  3. Parameterized Action ID (ca): Enter the numeric identifier of the Parameterized Pixel that Rocket Fuel has provided you.
  4. Conversion Action ID (ca): Enter the numeric identifier of the Conversion Pixel that Rocket Fuel has provided you.

NOTE: You have the option to send the Account ID and Action IDs via the Mapping Toolbox of this Tag (see Setting up Mappings).

Apply Load Rules

Load Rules determine when and where to load an instance of this Tag on your site. The 'Load on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.

Best Practice: Load this Tag on all pages of your site.

Set up Data Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. The destination variables for this Tag are available in the Mapping toolbox.

For instructions on how to map to a Tag's destination, see Mapping Data Sources article.

 

RF Mapping.png

 

Before You Begin, we recommend setting up the E-Commerce Extension for this Tag. The Extension, if configured, automatically sends the necessary product and order details to the appropriate Tag destinations. You also have the option to override the Extension by mappings those destinations in the Mapping toolbox (see table below).

 

Destination Name Destination Variable Description E-Commerce Extension Mapping
(Recommended)
Account ID rb Numeric identifier of your Rocket Fuel account N/A
Action ID ca Is the Conversion pixel ID when an order id value is set in the data layer
Is the Parameterized pixel ID when an 'order id' value is NOT set in the data layer
N/A
Type of Action/Page (REQUIRED) t Page types like search, category, cart, etc.
(how to map this destination?)
N/A
Transaction ID transid Unique identifier of the transaction "_corder" maps to this destination
Revenue revenue Total order amount including shipping "_ctotal" maps to this destination
List of Product IDs (ARRAY) pid Unique identifier of each product in the product array "_cprod" array maps to this destination
List of Categories (ARRAY) cat Category of each product in the product array "_ccat" array maps to this destination
List of Product Quantities (ARRAY) pq Quantity of each product in the product array "_cquan" array maps to this destination
List of Product Prices (ARRAY) price Unit price of each product in the product array "_cprice" array maps to this destination
Customer ID custid Customer's unique identifier N/A
Type of Customer custtype Additional attribute identifying the customer N/A
Start Date of Conversion startdate Date on which the conversion action was initiated N/A
End Date of Conversion enddate Date on which the conversion action ended N/A
Product Make make Product manufacturer N/A
Product Model model Product model N/A
List of Product Name (ARRAY) pname Name of each product in the product array N/A
List of Brands (ARRAY) brand Brand name/title of each product in the product array N/A
Product Type ptype Product classification N/A
Property Name propname Name of the property associated with the product N/A
Year year Year in which the order was submitted N/A
Zip zip Customer's zipcode information N/A
Sign-in Status status Customer's login status N/A
Product Group pgroup Group which the product belongs to N/A
Email Address - Hashed emailh Hash of the customer's email address N/A
Mobile Application ID appid Mobile app's unique identifier N/A
Type of the app activity etype Type of event in the app N/A

 

Mapping to Pagetype "t"

Rocket Fuel has predefined the values to be sent for certain page types, as listed in the table below. You will set those values in a data source before mapping it to the "t" destination.

 

Page Type Value
Product View view
Cart/Checkout cv
Home home
Search Results srp
Category cat

 

NOTE: "Order Confirmation" and "Other" page types do NOT have predefined values.

 

Here's how to set the data source:

  1. Add a new Set Data Value Extension in your profile and scope it to this Tag.
  2. From the 'Set' drop-down list, select (or add) a Data Source whose value you wish to send.
  3. Keep the "To" dropdown selected to "Text". Enter the predefined value you wish to send.
  4. Click "Add Condition" and define the evaluating conditions that determine when to set the Data Source.

set data value example.png

 

Repeat for every page type that you wish to send. Then proceed to map the data source in the Mapping Toolbox.

 

mapping to t.png

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