This article describes how to set up the Rokt tag in your Tealium iQ Tag Management account.

Immediately add profit with third-party offers from well-known advertisers on your confirmation page through Rokt Ecommerce. You can also optimize campaign performance for Rokt Ads by integrating conversion attribution through Tealium.

For more information about Rokt's suite of SDKs and APIs, please read the Rokt Integration Guides.

In this article:

Tag Tips

  • Use mapping to override the standard config values and trigger events.

Tag Configuration

First, go to the tag marketplace and add the Rokt tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Rokt Account ID: Your Rokt account ID.
  • Two-step Email: Send email address only on positive engagement.
  • Use Sandbox: Send events to sandbox account for testing.

Load Rules

Load Rules determine when and where to load an instance of the Rokt tag on your site.

Create a Load Rule to load the Rokt tag on your conversion page.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
Email (email)
First Name (firstname)
Last Name (lastname)
Mobile Number (mobile)
Zip or Postal Code (zipcode)
Country (country)
Language (language)
Use Sandbox (sandbox)


Variable Attribute Description
Confirmation Number (confirmationref) This variable overrides the _corder variable.
Amount (amount) This variable overrides the _ctotal variable.
Currency (currency) This variable overrides the _ccurrency variable.
Payment Type (paymenttype)  
ccbin (ccbin)  
List of Item Prices (price) [Array] This array overrides the_cprice variable.
List of Item Quantites  (quantity) [Array] This array overrides the_cquan variable
List of Item Major Categories  (majorcat) [Array] This array overrides the_ccat variable
List of Item Major Category IDs (majorcatid) [Array]
List of Item Minor Categories  (minorcat) [Array] This array overrides the _ccat2 variable
List of Item Minor Category IDs  (minorcatid) [Array]
List of Product Names  (productname) [Array] This array overrides the_cprodname variable.
List of Item SKUs (sku) [Array] This array overrides the_csku variable.