Salsify Tag Setup Guide

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This article describes how to set up the Salsify tag in your Tealium iQ Tag Management account.

Salsify Enhanced Content offers a unified solution for brands to build and publish authentic, engaging below-the-fold brand experiences that increase conversion rates. With Enhanced Content you can receive images, videos, comparison charts, and interactive product tours from any Salsify supplier or brand leveraging the Enhanced Content offering.

Enhanced Content can be served through a JavaScript tag or NPM integration provided by Salsify.

In this article:

• Tag Tips
• Tag Configuration
• Data Mappings
• Standard
• E-Commerce
• Events
• Event-specific Parameters

Tag Tips

• Supports the following E-Commerce extension values:
  • Product ID
  • Product Category
  • Product Quantity
  • Product Brand
  • Product Price

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

After adding the tag, configure the following settings:

• Client ID: Your Salsify Experiences SDK Client ID.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For information about mapping a variable to a tag destination, see Data Mappings.

The available destination categories are:

Standard

Variable	Description
Client ID	(clientId)
ID Type	(idType)
Enhanced Content Container	(enhancedContentContainer)

E-Commerce

Variable	Description
Product ID (productId) (Overrides _cprod)	[Array]
Product Category (category) (Overrides _ccat)	[Array]
Product Quantity (quantity) (Overrides _cquan)	[Array]
Product Brand (brand) (Overrides _cbrand)	[Array]
Product Price (price) (Overrides _cprice)	[Array]

Events

Variable	Description
Add to Cart	addToCart
Page Navigation	navigation

Event-specific Parameters

Variable	Description
Add to Cart	addToCart
Page Navigation	navigation