This article describes how to set up the Sizmek Cookie Matching Service tag in your Tealium iQ Tag Management account.

In this article:

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How it Works

Sizmek Cookie Matching Service enables a user to associate the cookie that identifies a Tealium visitor and the cookie that identifies the user for Sizmek.

Tag Tips

  • This tag only fires once per Tealium Visit Session.
  • If left blank, Tealium Account and Profile are automatically populated.
  • Sends the following server-side attribute back to Tealium:
    • sizmek_id

Tag Configuration

First, go to Tealium's tag marketplace and add the Sizmek Cookie Matching Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Sizmek UUID
    • Required.
    • Your unique ID provided by Sizmek.
  • Tealium Account
    • Required.
    • Your Tealium account name
  • Tealium Profile
    • Required.
    • Your Tealium profile name.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
sizmek_uuid Sizmek ID
tealium_account Tealium Account name
tealium_profile Tealium Profile name