Snap Pixel Tag Setup Guide

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This article describes how to set up the Snap Pixel tag in your iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

• Conversion fires when Order ID is set.
• Supports the following E-Commerce extension parameters:
  • Order ID (_corder)
  • Sub Total (_csubtotal)
  • Currency (_ccurrency)
  • Customer ID (_ccustid)
  • List of Product IDs (_cprod)
  • List of Categories (_ccat)
  • List of Quantities (_cquan)
  • List of Prices (_cprice)
• User Email and Phone Number will be converted to SHA256 within the Snap Pixel SDK before being passed to Snap's server.

Tag Configuration

First, go to Tealium's tag marketplace and add the Snap Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Pixel ID
  Found in your Snapchat Ads Manager.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
User Email	Email address of the currently signed in user. Example: snaptr('init', 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',{user_email':user.email});
User Phone Number	Phone number of the currently signed in user. Only digits with country code, are code, and number. Not other formatting characters, such as 1+815-483-4610. Example: snaptr('init', 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',{user_phone_number:user.phone_number});
User Hashed Email	Hashed email address of the currently signed in users. SHA256 hash of lower-cased email address with white space removed. Example: snaptr('init', 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',{user_hashed_email:user.sha256_email});
User Hashed Phone Number	Hashed phone number of the currently signed in user. SHA256 hash of lower-cased phone number with white space removed. Example: snaptr('init', 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',{user_hashed_phone_number:user.sha256_phone_number});
Description	description
Search String	search_string
Payment Info Available	payment_info_available
Sign Up Method	sign_up_method
Success	success

E-Commerce

Variable	Description
order_id	Order ID Overrides _corder
order_subtotal	Subtotal Overrides _csubtotal
order_currency	Currency Overrides _ccurrency
customer_id	Customer ID Overrides _ccustid
product_id	Array List of Product IDs Overrides _cprod
product_category	Array List of Categories Overrides _ccat
product_unit_price	Array List of Prices Overrides _cprice
product_quantity	Array List of Quantities Overrides _cquan

Events

Variable	Description
PURCHASE	Purchase
SAVE	Save
START_CHECKOUT	Start checkout
ADD_CART	Add cart
VIEW_CONTENT	View content
ADD_BILLING	Add billing
SIGN_UP	Sign up
SEARCH	Search
PAGE_VIEW	Page View