This article describes how to set up the Taboola Pixel tag in your Tealium iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

  • This tag uses event triggers and parameters to send data
  • When using multiple Taboola IDs identical data will be sent to each
  • Use mappings to override or set parameter values and send custom data
  • Check with Taboola Support before adding custom variables

Tag Configuration

First, go to Tealium's tag marketplace and add the Taboola Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Taboola ID(s): This is a numeric value. Separate multiple IDs by commas

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
client_name
  • Taboola ID
orderid
  • Order ID
  • Overrides _corder.
revenue
  • Order Total
  • Overrides _ctotal.
currency
  • Currency
  • Overrides _ccurrency.
quantity
  • Quantity

item-url

  • Page URL
  • Overrides document.location.href.

Events

Variable Description
page_view
  • Pageview
view_content
  • View Content
lead
  • Lead
complete_registration
  • Complete Registration
make_purchase
  • Purchase
search
  • Search
add_to_cart
  • Add to Cart
add_to_wishlist
  • Add to Wishlist
start_checkout
  • Start Checkout
add_payment_info
  • Add Payment Info
app_install
  • App Install
custom
  • Custom

Event Parameters

Variable Description
orderid
  • Order ID
revenue
  • Order Total
currency
  • Currency
quantity
  • Quantity
custom
  • Custom
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