This article describes how to add and configure the Tradedoubler Conversion Tracking Tag.
Read this section if you are currently using the Tradedoubler Trackback Tag. The Trackback Tag is now deprecated in favor of the new Conversion Tracking version and no longer offered in the Tag Marketplace. Be sure to deactivate any Trackback Tag instances before adding the new Conversion Tracking Tag.
First, go to Tealium's Tag Marketplace and add the Tradedoubler Conversion Tracking Tag to your profile (how to add a Tag?).
After adding the Tag, configure the below settings:
Load Rules determine when and where to load an instance of this Tag. The 'Load on All Pages' rule is the default Rule. If you prefer to load this Tag on a specific page, create a new rule with the relevant conditions.
Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.
The destination variables for the Tradedoubler Conversion Tracking Tag are built into its Data Mapping tab.
Organization identifier provided by Tradedoubler
The numeric identifier assigned to the lead/sale event you want to track. This is provided by Tradedoubler
The type of Tradedoubler pixel you are loading on the page. Mapped variable must contain one of the following values: "lead", "sale" or "product"
|Tradedoubler Unique Tracking ID||The
|Checksum||The checksum value to help detect fraud|
|Hashed Email Address||Hash of the customer's email address|
Boolean value representing the user ID type. Mapped variable must contain:
|Voucher Code||Voucher code of the transaction|
|Valid On [YYYY-MM-DD]||The date by which a transaction will be automatically approved and can no longer be modified or declined.|
Because the Tradedoubler Conversion Tracking Tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:
|Destination||Description||E-Commerce Extension Variable|
|Order ID||Unique identifier assigned to the final order||_corder|
|Sub Total||Sub total amount of the final order||_csubtotal|
|Currency||Currency used in the payment||_ccurrency|
|List of Product IDs||Unique identifier of each product in the product array||_cprod|
|List of Product SKUs||Name of each product in the product array||_csku|
|List of Quantities||Quantity of each product in the product array||_cquan|
|List of Prices||Unit price of each product in the product array||_cprice|
|List of Product Group IDs||Array of product category identifiers||NA|