Google is replacing Google Analytics (GA) with Google Universal Analytics (GUA), which has new features focused on:
As new features become available, we will be updating our tag template to make access to them as easy as possible.
If you do not already have GA running on your site but would like to start using a Google tag to collect analytics data, we recommend starting with GUA. If your site is already collecting data with GA but you’d like to transition to GUA, there are a few best practices to keep in mind.
You can find more information in Google’s Upgrade Guide. It is recommended you read it thoroughly to understand the steps before you migrate.
To learn how to implement Google Universal Analytics through Tealium iQ, check out our Google Universal Analytics series.