This article describes how to configure the Twitter Universal Website Tag (UWT) in Tealium iQ.
First, go to Tealium's Tag Marketplace and add the Twitter Universal Website Tag to your profile (see how to add a tag?).
After adding the Tag, configure the below settings:
If you prefer to set the Tag Settings dynamically, use the Data Mappings (see below).
Load Rules determine when and where to load an instance of this Tag on your site. The Load on All Pages rule is selected by default. If you want to load this Tag on specific pages of your site, you must create and apply custom Rule conditions.
Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.
The destination variables for the Twitter Universal Website Tag are built into its Data Mapping tab. Available categories are:
|Twitter Pixel ID||
The Universal Website Tag pixel ID associated with your Twitter Ads account, e.g., "1a2b3"
The value to the advertiser of a user performing this event, e.g., "19.99"
|Number of Items||
The number of items associated with this on-site event, e.g., "3"
The value should be either "product" or "product_group".
The status of an on-site registration event, e.g., "submitted"
Because the Twitter Universal Website Tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:
|Destination Name||Description||E-commerce Extension Variable|
|Order ID||The advertiser's order ID associated with a purchase, signup, or download event||_corder|
|Order Total||For Purchase events, this E-Commerce extension parameter will be passed to the Event Value destination||_ctotal|
|Currency||The currency for the Event Value attribute (ISO 4217 standard)||_ccurrency|
|List of Product IDs||Product IDs associated with the event||_cprod|
|List of Names||Product names associated with the event||_cprodname|
|List of Categories||Category of the product||_ccat|
|List of Quantities||For Purchase and Download events, the values in this array (from the E-Commerce extension) will be added together and passed to the Number of Items destination||_cquan|
Map to these destinations for triggering specific events on a page, including Page View events. Here's how to map an event trigger:
The PageView event is triggered automatically on each page load.
Some events require specific parameters and will not be triggered if those parameters are missing or blank. In the table below, parameters marked by an asterisk will be populated by the E-Commerce extension unless explicitly mapped.
|Twitter Event Variable||Description||Required||Optional|
|PageView (default)||Generic catch-all event type for pages that do not have a more specific event type.||None||
When a purchase is made or the checkout flow is completed.
|Signup||When a user sign up is completed.||None||
When a download link has been clicked.
Examples: software download, document download