Wootric helps you get the most from NPS—measure customer loyalty, optimize products, retain customers, and build an army of brand advocates. This article describes how to configure Wootric in your Tealium iQ account.

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Tag Configuration

First, go to Tealium's Tag Marketplace and add the Wootric tag to your profile (how to add a tag?).

After adding the tag, configure the below settings:

  • Account Token: The unique ID which identifies your account, provided by Wootric

Load Rules

Load Rules determine when and where to load an instance of this tag on your site.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The destination variables for the Wootric tag are built into its data mapping tab. Available categories are:


Destination Name Description
Email (email) The email for the currently logged in user
User ID (external_id) The custom ID for the currently logged in user
Created At (created_at) The sign-up date for the currently logged in user. Must be 10 digit UNIX timestamp in seconds
Product Name (product_name) The name of your product or service being tracked
Account Token (account_token) The unique ID for your account. Use to override the default in tag config

Vendor Documentation