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This article describes how to set up the Xandr Universal Pixel tag in your Tealium iQ Tag Management account.
In this article:
automatic_purchase_tracking
destination via mappings.automatic_pageview_tracking
destination via mappings._corder
)_cprod
)_cprodname
)_ccat
)First, go to Tealium's tag marketplace and add the Xandr Universal Pixel tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Variable | Description |
---|---|
Universal Pixel ID (pixel_id) | [String] |
Toggle Automatic PageView Tracking (auto_pageview_tracking) | [Boolean,String] |
Toggle Automatic Purchase Tracking (auto_purchase_tracking) | [Boolean,String] |
Base URL (base_url) | [String] |
Variable | Description |
---|---|
List of Item Categories (item_type) (Overrides _ccat) | [Array] |
List of Item IDs (item_id) (Overrides _cprod) | [Array] |
List of Item Names (item_name) (Overrides _cprodname) | [Array] |
Variable | Description |
---|---|
AddPaymentInfo | AddPaymentInfo |
AddToCart | AddToCart |
InitiateCheckout | InitiateCheckout |
ItemView | ItemView |
LandingPage | LandingPage |
Lead | Lead |
PageView | PageView |
Purchase | Purchase |
Custom | Custom |
Variable | Description |
---|---|
Item Type (item_type) | item_type |
Item ID (item_id) | item_id |
Item Name (item_name) | item_name |
Custom Parameter | Custom_Parameter |
AddPaymentInfo | AddPaymentInfo |
AddToCart | AddToCart |
InitiateCheckout | InitiateCheckout |
ItemView | ItemView |
LandingPage | LandingPage |
Lead | Lead |
Purchase | Purchase |
Custom Event | Custom_Event |
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