This article describes how to set up the Xandr Universal Pixel tag in your Tealium iQ Tag Management account.

In this article:

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Tag Tips

  • You may enter multiple Pixel IDs in a comma-separated list.
  • Purchase tracking occurs automatically when an order ID is populated. To disable automatic Purchase tracking, toggle the automatic_purchase_tracking destination via mappings.
  • PageView tracking occurs automatically. To disable automatic PageView tracking, toggle the automatic_pageview_tracking destination via mappings.
  • By default the PageView event executes without additional data. If you want to pass data with the PageView event, you must map the desired variables in the Event-specific Parameters tab of the mapping toolbox.
  • Supports these E-Commerce extension parameters:
    • Order ID (_corder)
    • List of Product IDs (_cprod)
    • List of Product Names (_cprodname)
    • List of Product Categories (_ccat)

Tag Configuration

First, go to Tealium's tag marketplace and add the Xandr Universal Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Pixel ID
    • Enter your Xandr Universal Pixel ID.
    • You may enter multiple IDs in a comma-separated list.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Tag Configurations

Variable Description
Universal Pixel ID (pixel_id) [String]
Toggle Automatic PageView Tracking (auto_pageview_tracking) [Boolean,String]
Toggle Automatic Purchase Tracking (auto_purchase_tracking) [Boolean,String]
Base URL (base_url) [String]

E-Commerce

Variable Description
List of Item Categories (item_type) (Overrides _ccat) [Array]
List of Item IDs (item_id) (Overrides _cprod) [Array]
List of Item Names (item_name) (Overrides _cprodname) [Array]

Events

Variable Description
AddPaymentInfo AddPaymentInfo
AddToCart AddToCart
InitiateCheckout InitiateCheckout
ItemView ItemView
LandingPage LandingPage
Lead Lead
PageView PageView
Purchase Purchase
Custom Custom

Event-specific Parameters

Variable Description
Item Type (item_type) item_type
Item ID (item_id) item_id
Item Name (item_name) item_name
Custom Parameter Custom_Parameter
AddPaymentInfo AddPaymentInfo
AddToCart AddToCart
InitiateCheckout InitiateCheckout
ItemView ItemView
LandingPage LandingPage
Lead Lead
Purchase Purchase
Custom Event Custom_Event