Xandr Universal Pixel Tag Setup Guide

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This article describes how to set up the Xandr Universal Pixel tag in your Tealium iQ Tag Management account.

In this article:

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Tag Tips

• You may enter multiple Pixel IDs in a comma-separated list.
• Purchase tracking occurs automatically when an order ID is populated. To disable automatic Purchase tracking, toggle the automatic_purchase_tracking destination via mappings.
• PageView tracking occurs automatically. To disable automatic PageView tracking, toggle the automatic_pageview_tracking destination via mappings.
• By default the PageView event executes without additional data. If you want to pass data with the PageView event, you must map the desired variables in the Event-specific Parameters tab of the mapping toolbox.
• Supports these E-Commerce extension parameters:
  • Order ID (_corder)
  • List of Product IDs (_cprod)
  • List of Product Names (_cprodname)
  • List of Product Categories (_ccat)

Tag Configuration

First, go to Tealium's tag marketplace and add the Xandr Universal Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Pixel ID
  • Enter your Xandr Universal Pixel ID.
  • You may enter multiple IDs in a comma-separated list.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Tag Configurations

Variable	Description
Universal Pixel ID (pixel_id)	[String]
Toggle Automatic PageView Tracking (auto_pageview_tracking)	[Boolean,String]
Toggle Automatic Purchase Tracking (auto_purchase_tracking)	[Boolean,String]
Base URL (base_url)	[String]

E-Commerce

Variable	Description
List of Item Categories (item_type) (Overrides _ccat)	[Array]
List of Item IDs (item_id) (Overrides _cprod)	[Array]
List of Item Names (item_name) (Overrides _cprodname)	[Array]

Events

Variable	Description
AddPaymentInfo	AddPaymentInfo
AddToCart	AddToCart
InitiateCheckout	InitiateCheckout
ItemView	ItemView
LandingPage	LandingPage
Lead	Lead
PageView	PageView
Purchase	Purchase
Custom	Custom

Event-specific Parameters

Variable	Description
Item Type (item_type)	item_type
Item ID (item_id)	item_id
Item Name (item_name)	item_name
Custom Parameter	Custom_Parameter
AddPaymentInfo	AddPaymentInfo
AddToCart	AddToCart
InitiateCheckout	InitiateCheckout
ItemView	ItemView
LandingPage	LandingPage
Lead	Lead
Purchase	Purchase
Custom Event	Custom_Event