Xandr (formerly AppNexus) Tag: Basic Configuration

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Tag Specifications and Requirements

Specifications

Name: Xandr

Vendor: Xandr

Type: Display Ad

Required

Services: Xandr account

Configurations:

• Add OR IDs

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Tag Configuration in Tealium iQ

1. Adding the Tag

Tealium iQ's Tag marketplace offers a wide variety of Tags. Click here to learn how to add a Tag to your profile.

2. Configuring the Tag

1. Title (Required): Enter a descriptive title to identify the Tag instance.
2. Add (Required): Enter the Add value provided to you by Xandr. If you enter a value for Add, there is no need to enter an ID below.
3. IDs (Required): Enter the IDs provided to you by Xandr. If you enter IDs, there is no need to enter a value for Add above.
4. t (Required): Enter the value for t. Usually this value is either 1 or 2. Enter 1 for a JavaScript pixel, or enter 2 for an image pixel.

3. Applying Load Rules

Load Rules determine when and where to load an instance of this Tag. The 'Load on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.

4. Setting up Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag.

You only need to map to the following destination variables if you want to dynamically set these Tag configurations. If you set one, you do not need to set the other.

• add

  Map the data source that contains the add information.

• id

  Map the data source that contains the ID information.

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Vendor Documentation

• Xandr wiki