This article describes how to set up the Yahoo Dot tag in your Tealium iQ Tag Management account.

In this article:

Tag Tips

  • Use mapping to:
    • Dynamically override the standard config values
    • Dynamically override the E-Commerce extension values
    • Set values for these Standard custom event parameters:
      • Event Category (ec)
      • Event Action (ea)
      • Event Label (el)
      • Event Value (ev)
      • Goal Value (gv)
  • If you are using the e-commerce extension, Goal Value (gv) will automatically be populated with the E-Commerce extension value for Order Subtotal. Map a value directly to Goal Value to override the E-Commerce extension value.

Tag Configuration

First, go to the tag marketplace and add the Yahoo Dot tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Project ID
    • The projectId value from your Yahoo Dot code snippet.
  • Pixel ID
    • The pixelId value from your Yahoo Dot code snippet.
    • You may enter multiple Pixel IDs in a comma-separated list.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Yahoo Dot

Variable Description
Project ID (projectId)
Pixel ID (pixelId) [String or Array]
User Email (userEmail)
User Hashed Email (userHashedEmail)

Custom Event Parameters

Variable Description
Event Category (ec) [String or Array]
Event Action (ea) [String or Array]
Event Label (el) [String or Array]
Event Value (ev) [String or Array]
Goal Value (gv) (Overrides E-Commerce Order Subtotal) [Number]
Timestamp (timestamp)
Advertiser ID (advertiser_id)

E-Commerce

Variable Description
Sub Total (order_subtotal) (Overrides _csubtotal)
List of Product IDs (product_id) (Overrides _cprod) [Array]
Public