This article describes how to set up the Yahoo! Japan Site General Tag tag in your Tealium iQ Tag Management account.

In this article:

Tag Tips

  • Use mappings to override the standard configurations.
  • You may enter more than one ID or Label in a comma-separated list. If you enter one ID and multiple Labels, you will trigger one call for each Label, each using the same ID. If you enter multiple IDs and a single Label, you will trigger a call for each ID, each using the same Label. If you enter multiple IDs and Labels for a single tag type, make certain the numbers of IDs and Labels match.
  • In order to trigger a particular tag, set up the trigger condition in the Tag Types tab in the mapping toolbox.
  • Supports these E-Commerce extension values:
    • Order ID (_corder)
    • Order Subtotal (_csubtotal)
    • List of Product IDs (_cprod)
    • List of Product Categories (_ccat)
    • List of Product Quantities (_cquan)
    • List of Product Prices (_cprice)

Tag Configuration

First, go to the tag marketplace and add the Yahoo! Japan Site General Tag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Auto Tagging: Enable or disable auto tagging.
  • Display Network Conversion IO: Enter you Yahoo! Japan Display Network (YDN) Conversion IO.
  • Display Network Conversion Label: Enter your Yahoo! Japan Display Network (YDN) Conversion Label.
  • Display Network Retargeting ID: Enter your Yahoo! Japan Display Network (YDN) Retargeting ID.
  • Display Network Retargeting Label: Enter your Yahoo! Japan Display Network (YDN) Retargeting Label.
  • Sponsored Search Conversion ID: Enter your Yahoo! Japan Sponsored Search (YSS) Conversion ID.
  • Sponsored Search Conversion Label: Enter your Yahoo! Japan Sponsored Search (YSS) Conversion Label.
  • Sponsored Search Retargeting ID: Enter your Yahoo! Japan Sponsored Search (YSS) Retargeting ID.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Display Network (YDN) Conversion

Variable Description
Conversion IO (yahoo_ydn_conv_io) [String]
Conversion Label (yahoo_ydn_conv_label) [String]
Conversion Transaction ID (yahoo_ydn_conv_transaction_id) [String]
Conversion Value (yahoo_ydn_conv_value) [String]

Display Network (YDN) Retargeting

Variable Description
Retargeting ID (yahoo_retargeting_id) [String]
Retargeting Label (yahoo_retargeting_label) [String]
Retargeting Page Type (yahoo_retargeting_page_type) [String]
Retargeting Items (yahoo_retargeting_items) [Array]
Category ID (category_id) (Overrides _ccat) [Array]
Item ID (item_id) (Overrides _cprod) [Array]
Price (price) (Overrides _cprice) [Array]
Quantity (quantity) (Overrides _cquan) [Array]

Sponsored Search (YSS) Conversion

Variable Description
Conversion ID (yahoo_conversion_id) [String]
Conversion Label (yahoo_conversion_label) [String]
Conversion Value (yahoo_conversion_value) [String]

Sponsored Search (YSS) Retargeting

Variable Description
Retargeting ID (yahoo_ss_retargeting_id) [String]
Custom Params (yahoo_sstag_custom_params)

E-Commerce

Variable Description
Order ID (order_id) (Overrides _corder) [String]
Sub Total (order_subtotal) (Overrides _csubtotal) [String]
List of Product Categories (product_category) (Overrides _ccat) [Array]
List of Product IDs (product_id) (Overrides _cprod) [Array]
List of Product Quantities (product_quantity) (Overrides _cquan) [Array]
List of Product Prices (product_unit_price) (Overrides _cprice) [Array]

Tag Types

Variable Description
Display Network Conversion yjad_conversion
Display Network Retargeting yjad_retargeting
Sponsored Search Conversion yss_conversion
Sponsored Search Retargeting yss_retargeting
Custom Custom

Type-Specific Parameters

Variable Description
Conversion IO (yahoo_ydn_conv_io) yahoo_ydn_conv_io
Conversion Label (yahoo_ydn_conv_label) yahoo_ydn_conv_label
Conversion Transaction ID (yahoo_ydn_conv_transaction_id) yahoo_ydn_conv_transaction_id
Conversion Value (yahoo_ydn_conv_value) yahoo_ydn_conv_value
Retargeting ID (yahoo_retargeting_id) yahoo_retargeting_id
Retargeting Label (yahoo_retargeting_label) yahoo_retargeting_label
Retargeting Page Type (yahoo_retargeting_page_type) yahoo_retargeting_page_type
Retargeting Items (yahoo_retargeting_items) yahoo_retargeting_items
Item ID (item_id) item_id
Category ID (category_id) category_id
Price (price) price
Quantity (quantity) quantity
Conversion ID (yahoo_conversion_id) yahoo_conversion_id
Conversion Label (yahoo_conversion_label) yahoo_conversion_label
Conversion Value (yahoo_conversion_value) yahoo_conversion_value
Retargeting ID (yahoo_ss_retargeting_id) yahoo_ss_retargeting_id
Custom Parameters (yahoo_sstag_custom_params) yahoo_sstag_custom_params
Custom Parameter Custom_Parameter
Display Network (YDN) Conversion yjad_conversion
Display Network (YDN) Retargeting yjad_retargeting
Sponsored Search (YSS) Conversion yss_conversion
Sponsored Search (YSS) Retargeting yss_retargeting
Custom Tag Type Custom_Type
Version history
Last update:
a month ago
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