Yahoo! Japan Site General Tag Setup Guide

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This article describes how to set up the Yahoo! Japan Site General Tag tag in your Tealium iQ Tag Management account.

In this article:

• Tag Tips
• Tag Configuration
• Data Mappings
• Display Network (YDN) Conversion
• Display Network (YDN) Retargeting
• Sponsored Search (YSS) Conversion
• Sponsored Search (YSS) Retargeting
• E-Commerce
• Tag Types
• Type-Specific Parameters

Tag Tips

• Use mappings to override the standard configurations.
• You may enter more than one ID or Label in a comma-separated list. If you enter one ID and multiple Labels, you will trigger one call for each Label, each using the same ID. If you enter multiple IDs and a single Label, you will trigger a call for each ID, each using the same Label. If you enter multiple IDs and Labels for a single tag type, make certain the numbers of IDs and Labels match.
• In order to trigger a particular tag, set up the trigger condition in the Tag Types tab in the mapping toolbox.
• Supports these E-Commerce extension values:
  • Order ID (_corder)
  • Order Subtotal (_csubtotal)
  • List of Product IDs (_cprod)
  • List of Product Categories (_ccat)
  • List of Product Quantities (_cquan)
  • List of Product Prices (_cprice)

Tag Configuration

First, go to the tag marketplace and add the Yahoo! Japan Site General Tag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Auto Tagging: Enable or disable auto tagging.
• Display Network Conversion IO: Enter you Yahoo! Japan Display Network (YDN) Conversion IO.
• Display Network Conversion Label: Enter your Yahoo! Japan Display Network (YDN) Conversion Label.
• Display Network Retargeting ID: Enter your Yahoo! Japan Display Network (YDN) Retargeting ID.
• Display Network Retargeting Label: Enter your Yahoo! Japan Display Network (YDN) Retargeting Label.
• Sponsored Search Conversion ID: Enter your Yahoo! Japan Sponsored Search (YSS) Conversion ID.
• Sponsored Search Conversion Label: Enter your Yahoo! Japan Sponsored Search (YSS) Conversion Label.
• Sponsored Search Retargeting ID: Enter your Yahoo! Japan Sponsored Search (YSS) Retargeting ID.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Display Network (YDN) Conversion

Variable	Description
Conversion IO (yahoo_ydn_conv_io)	[String]
Conversion Label (yahoo_ydn_conv_label)	[String]
Conversion Transaction ID (yahoo_ydn_conv_transaction_id)	[String]
Conversion Value (yahoo_ydn_conv_value)	[String]

Display Network (YDN) Retargeting

Variable	Description
Retargeting ID (yahoo_retargeting_id)	[String]
Retargeting Label (yahoo_retargeting_label)	[String]
Retargeting Page Type (yahoo_retargeting_page_type)	[String]
Retargeting Items (yahoo_retargeting_items)	[Array]
Category ID (category_id) (Overrides _ccat)	[Array]
Item ID (item_id) (Overrides _cprod)	[Array]
Price (price) (Overrides _cprice)	[Array]
Quantity (quantity) (Overrides _cquan)	[Array]

Sponsored Search (YSS) Conversion

Variable	Description
Conversion ID (yahoo_conversion_id)	[String]
Conversion Label (yahoo_conversion_label)	[String]
Conversion Value (yahoo_conversion_value)	[String]

Sponsored Search (YSS) Retargeting

Variable	Description
Retargeting ID (yahoo_ss_retargeting_id)	[String]
Custom Params	(yahoo_sstag_custom_params)

E-Commerce

Variable	Description
Order ID (order_id) (Overrides _corder)	[String]
Sub Total (order_subtotal) (Overrides _csubtotal)	[String]
List of Product Categories (product_category) (Overrides _ccat)	[Array]
List of Product IDs (product_id) (Overrides _cprod)	[Array]
List of Product Quantities (product_quantity) (Overrides _cquan)	[Array]
List of Product Prices (product_unit_price) (Overrides _cprice)	[Array]

Tag Types

Variable	Description
Display Network Conversion	yjad_conversion
Display Network Retargeting	yjad_retargeting
Sponsored Search Conversion	yss_conversion
Sponsored Search Retargeting	yss_retargeting
Custom	Custom

Type-Specific Parameters

Variable	Description
Conversion IO (yahoo_ydn_conv_io)	yahoo_ydn_conv_io
Conversion Label (yahoo_ydn_conv_label)	yahoo_ydn_conv_label
Conversion Transaction ID (yahoo_ydn_conv_transaction_id)	yahoo_ydn_conv_transaction_id
Conversion Value (yahoo_ydn_conv_value)	yahoo_ydn_conv_value
Retargeting ID (yahoo_retargeting_id)	yahoo_retargeting_id
Retargeting Label (yahoo_retargeting_label)	yahoo_retargeting_label
Retargeting Page Type (yahoo_retargeting_page_type)	yahoo_retargeting_page_type
Retargeting Items (yahoo_retargeting_items)	yahoo_retargeting_items
Item ID (item_id)	item_id
Category ID (category_id)	category_id
Price (price)	price
Quantity (quantity)	quantity
Conversion ID (yahoo_conversion_id)	yahoo_conversion_id
Conversion Label (yahoo_conversion_label)	yahoo_conversion_label
Conversion Value (yahoo_conversion_value)	yahoo_conversion_value
Retargeting ID (yahoo_ss_retargeting_id)	yahoo_ss_retargeting_id
Custom Parameters (yahoo_sstag_custom_params)	yahoo_sstag_custom_params
Custom Parameter	Custom_Parameter
Display Network (YDN) Conversion	yjad_conversion
Display Network (YDN) Retargeting	yjad_retargeting
Sponsored Search (YSS) Conversion	yss_conversion
Sponsored Search (YSS) Retargeting	yss_retargeting
Custom Tag Type	Custom_Type