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This article describes how to set up the Yandex.Metrica tag in your Tealium iQ Tag Management account.
Yandex.Metrica is a free tool that helps you increase the conversion rate of your site. Metrica lets you monitor the key effectiveness indicators of your website, analyze user behavior, and evaluate the efficiency of your ad campaigns.
In this article:
Use mapping to override the standard config values dynamically.
Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.
When adding the tag, configure the following settings:
Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Variable | Description |
---|---|
Base Url (base_url) | [String] |
Hit Event Url (url) | [String] |
Tag ID (tagId) | [String] |
Click Map (clickmap) | [Boolean] |
Track Links (trackLinks) | [Boolean] |
Accurate Track Bounce (accurateTrackBounce) | [Boolean] |
Webvisor (webvisor) | [Boolean] |
E-commerce Data Layer (ecommerce) | [String/Boolean] |
Variable | Description |
---|---|
Order Id (order_id) (override _corder) | [String/Number] |
Order Coupon Code (order_coupon_code) (override _cpromo) | [String] |
Order Total (order_total) (override _ctotal) | [Number/String] |
Order Currency (order_currency) (override _ccurrency) | [String] |
Goal ID (goal_id) | [Number/String] |
List of Product IDs (id) (override _csku) | [Array] |
List of Product Names (name) (override _cprodname) | [Array] |
List of Product Brands (brand) (override _cbrand) | [Array] |
List of Product Categories (category) (override _ccat) | [Array] |
List of Product Coupons (coupon) | [Array] |
List of Product Prices (price) (override _cprice) | [Array] |
List of Product Quantities (quantity) (override _cquan) | [Array] |
List of Product Positions (position) | [Array] |
List of Product Variants (variant) | [Array] |
To map events, refer to Create an Event Mapping.
Variable | Description |
---|---|
Hit (Send Page View Event) (hit) | hit |
View Product (detail) | detail |
Add Product (add) | add |
Remove Product (remove) | remove |
Purchase (purchase) | purchase |
To map events, refer to Create an Event Mapping.
Variable | Description |
---|---|
Hit (hit) | hit |
View Product (detail) | detail |
Add Product (add) | add |
Remove Product (remove) | remove |
Purchase (purchase) | purchase |
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