Yandex.Metrica Tag Setup Guide

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This article describes how to set up the Yandex.Metrica tag in your Tealium iQ Tag Management account.

Yandex.Metrica is a free tool that helps you increase the conversion rate of your site. Metrica lets you monitor the key effectiveness indicators of your website, analyze user behavior, and evaluate the efficiency of your ad campaigns.

In this article:

• Tag Tips
• Tag Configuration
• Load Rules
• Data Mappings
• Standard
• E-commerce
• Events
• Event-specific Parameters

Tag Tips

Use mapping to override the standard config values dynamically.

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

• Tag ID: Yandex Tag ID
• Click Map: Detailed recordings of user activity on the site: mouse movement, scrolling, and clicks
• Track Links: Setting tracking of outbound links and download links
• Accurate Track Bounce: Enable the accurate bounce rate, with a non-bounce event registered after 15000 ms (15 s)
• Webvisor: Webvisor reproduces user actions in video format and lets you know what they do on the site: how they move around the page, how they move the mouse cursor and click through links.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable	Description
Base Url (base_url)	[String]
Hit Event Url (url)	[String]
Tag ID (tagId)	[String]
Click Map (clickmap)	[Boolean]
Track Links (trackLinks)	[Boolean]
Accurate Track Bounce (accurateTrackBounce)	[Boolean]
Webvisor (webvisor)	[Boolean]
E-commerce Data Layer (ecommerce)	[String/Boolean]

E-commerce

Variable	Description
Order Id (order_id) (override _corder)	[String/Number]
Order Coupon Code (order_coupon_code) (override _cpromo)	[String]
Order Total (order_total) (override _ctotal)	[Number/String]
Order Currency (order_currency) (override _ccurrency)	[String]
Goal ID (goal_id)	[Number/String]
List of Product IDs (id) (override _csku)	[Array]
List of Product Names (name) (override _cprodname)	[Array]
List of Product Brands (brand) (override _cbrand)	[Array]
List of Product Categories (category) (override _ccat)	[Array]
List of Product Coupons (coupon)	[Array]
List of Product Prices (price) (override _cprice)	[Array]
List of Product Quantities (quantity) (override _cquan)	[Array]
List of Product Positions (position)	[Array]
List of Product Variants (variant)	[Array]

Events

To map events, refer to Create an Event Mapping.

Variable	Description
Hit (Send Page View Event) (hit)	hit
View Product (detail)	detail
Add Product (add)	add
Remove Product (remove)	remove
Purchase (purchase)	purchase

Event-specific Parameters

To map events, refer to Create an Event Mapping.

Variable	Description
Hit (hit)	hit
View Product (detail)	detail
Add Product (add)	add
Remove Product (remove)	remove
Purchase (purchase)	purchase