YellowHammer Media Group is an ad-serving service provider that focuses on high-impact online display performance solutions for the entire Direct Response spectrum—including brands and agencies. This article describes how to configure YellowHammer in your Tealium iQ account.
First, go to Tealium's Tag Marketplace and add the YellowHammer (Omnitarget) tag to your profile (how to add a tag?).
After adding the tag, configure the below settings:
Load Rules determine when and where to load an instance of this tag on your site.
Recommended Load Rule:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The destination variables for the YellowHammer (Omnitarget) tag are built into its Data Mapping tab. Available categories are:
|Path (tr)||Use this to override the configuration value.|
|SSP Data (sspdata)||Map a cookie whose value you set on the landing page.|
Since the YellowHammer (Omnitarget) tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:
|Order ID (order_id)||Use this to override the default e-commerce value
|Subtotal/Sale Amount (order_subtotal)||Use this to override the default e-commerce value
|Customer ID (customer_id)||Use this to override the default e-commerce value