Services: comScore Direct Account
Tealium iQ's Tag marketplace offers a wide variety of Tags. Click here to learn how to add a Tag to your profile.
Tip: Place this Tag at the top of the list in the Tags tab as comScore recommends you load this Tag as soon as the page begins to load.
Load Rules determine when and where to load an instance of this Tag. The 'Load on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.
Best Practice: Leave the default 'Load on All Pages' selection as is. Loading this Tag on all pages of your site optimizes the data collection process.
Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. The Mapping toolbox for this Tag does not offer any pre-defined destination variables since comScore supports custom (more like 'user-defined') variables. The custom variable you specify will in turn serve as the Tag's destination variable (see example screenshot below).