This article describes how to set up the iAdvize tag in your Tealium iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

  • Transaction tracking occurs automatically when order ID and cart amount are populated.
  • Supports the following e-commerce extension parameters:
    • Order ID (_corder)
    • Order Sub Total (_csubtotal)
  • If you want to pass additional parameters in the CustomData tag, add a custom destination in the mappings toolbox.

Tag Configuration

First, go to Tealium's tag marketplace and add the iAdvize tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Site ID
    • Your iAdvize Site ID.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Site ID
  • Language


Variable Description
  • Order/Transaction ID.
  • Overrides _corder.
  • Sub Total/Cart Amount.
  • Overrides _csubtotal.