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    Google Universal Analytics Event Tracking

    05-19-2016 In "client-side-integrations"

     This guides shows two methods for tracking custom events in the Google Universal Analytics tag in your iQ Tag Management account. Part of the series: Google Universal Analytics Guide for iQ Tag Management In this article: Table of Con...

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    By craig_rouse

    Moderator

    May 19, 2016

    Setting up "Advertising Features" in Google Analytics for iOS and Android

    04-25-2016 In "client-side-integrations"

    The native Google Analytics SDK for Android and iOS provides a method to enable advertising features, such as demographics and interest reporting. If you implement GA via Tealium's SDK, however, you do not get these features by default. The main rea...

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    By craig_rouse

    Moderator

    Apr 25, 2016

    Transitioning from Google Analytics (GA) to Google Universal Analytics (GUA)

    02-29-2016 In "client-side-integrations"

    Part of the series: Google Universal Analytics Guide for iQ Tag Management Google is replacing Google Analytics (GA) with Google Universal Analytics (GUA), which has new features focused on: Connecting multiple devices, sessions, and engagement da...

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    By son_hoang

    Employee Emeritus

    Feb 29, 2016

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