Understanding what is required to be implemented by your developers in order to use the Google Publisher Tag in Tealium iQ can be daunting but it needn't be - it is easy once you have read this guide.     1 Ad Slot Requir...

The GPT, primarily an Ad Tag. allows you to define ad slots and the criteria or audience you'd like to target through the ad. You may enable this Tag to display a single ad or multiple ads by suitably configuring the Tag. Prerequ...