Part of the series: Google Universal Analytics Guide for iQ Tag Management Google is replacing Google Analytics (GA) with Google Universal Analytics (GUA), which has new features focused on: Connecting multiple devices, sessions, and engagement da...

Cross domain tracking is the ability to track a user’s session across separate domains to create a complete view of a user’s actions. For example, if you have two domains interlinking with each other: www.example.com and www.another-domain....

Learn how to properly configure a data mappings between Tealium and Google Universal Analytics (GUA) for events, campaign tracking, social interactions, e-commerce, content groups, custom variables, and mobile. This article is part of the follow...

This article shows how to configure the Google Universal Analytics tag in your iQ Tag Management account. Part of the series: Google Universal Analytics Guide for iQ Tag Management In this article: Table of Contents Placeholder Google Analytics (ana...

Google Analytics (gtag.js) Tag Setup Guide Google Universal Analytics (analytics.js) Tag Setup Guide Google Universal Analytics: Event Tracking Google Universal Analytics Tag: Advanced Mapping Setting Up Google Universal Analytics Cross-Domain ...

This article is an overview of setting up Enhanced Ecommerce tracking for the Google Universal Analytics tag in Tealium iQ Tag Management. Part of the series: Google Universal Analytics Guide for iQ Tag Management In this article: Tabl...