Once you have a connection with the relevant DoubleClick product (e.g. Google Ads, DoubleClick Bid Manager, etc.) then you can begin pushing your AudienceStream visitors into segments in DoubleClick.  

The AudienceStream connectors for DoubleClick leverage Google's API to add/remove users from segments in DoubleClick. It's best to think about it like a 'sync' with Google which ensures the audiences you want to expose in DoubleClick are the same users as those in your audience in AudienceStream.

Here are some best practices to help you use the DoubleClick Connectors: 

Creating Segments 

Key considerations

  • Users of DoubleClick products will see the segments and the descriptions
  • It is important when they see them - they make sense
  • When you create a segment, you won't see it in AudienceStream until you refresh the page

When creating segments, there are a variety of fields:

Screen Shot 2015-12-18 at 10.30.30.png

Here are our recommendations:

Segment Name

It is recommended to prefix this with "Tealium AudienceStream : " so that DoubleClick users understand where this segment came from (e.g. "Tealium AudienceStream : High Value Customers"). 

Segment Member Lifespan

Set this to at least 365 (to ensure they stay in the cookie pool for a year) unless you explicitly want to expire them before this.

Integration Code

Anything between 101-999. It is a good practice to keep a note of what ID you have used with what segment so you don't override existing codes.

Segment Description

This can be anything but it should be useful for people who don't understand AudienceStream. It will show in the UI in the DoubleClick product so it should be descriptive to anyone reading it.

Adding/Removing users from segments

Key considerations

  • If a you are using Visitor Stitching in AudienceStream then a user is going to have multiple devices and will therefore have multiple Google IDs
  • We need to ensure that every device a user uses is pushed into the segment in DoubleClick (not just the device they first hit)

To ensure the latest device used by a user in an audience is also in the DoubleClick segment:

Add users to segment if in audience at end of each visit

Ensure you add users to your segments by using the "Add Visitor to User-List or Segment" action:

Screen Shot 2015-12-18 at 10.17.18.png

and trigger this if the user is in audience at end of visit:

Screen Shot 2015-12-18 at 10.15.57.png 

This will ensure each device used (if stitched) will be added to the segment in Google as we 

Remove users from segment when left audience

To remove the user from the Google segment trigger "Remove Visitor from User-List or Segment":

Screen Shot 2015-12-18 at 10.19.51.png

and trigger this when left audience: 

Screen Shot 2015-12-18 at 10.19.57.png

Minimum List Sizes

Key considerations

  • Different DoubleClick products require different minimum segment sizes in order to target users
  • Consider how many users you're likely to get into any given segment (if it's lower than the minimum segment size, it might not be a good use case for you)

Known Minimum Segment Sizes

We have a list of known minimum segment sizes per product:

Product Name Minimum Segment Size Link to Documentation
DoubleClick Bid Manager 1,000 (in last 30 days) -
Google Ads (Google Display Network) 100 (in last 30 days) Documentation
Other Products Ask your Google contact -





Version history
Last update:
‎09-28-2020 02:31 PM
Updated by: