Client-Side PerformanceRunning a large number of tags on your site can impede page performance, since there are more resources to download and requests to be sent out from the page. By moving tags to a server-side delivery method, you can reduce t...

The following article contains points of consideration and commonly asked questions to help develop the requirements for migrating Adobe Analytics from client-side tag to server-side connector using EventStream.  It is important to note that m...

Tag Vendor: Adobe Analytics (SiteCatalyst) + Adobe Data Insertion API Adobe References: Adobe Data Insertion API: https://marketing.adobe.com/developer/documentation/data-insertion/r-sample-http-get Adobe Visitor IDs: http://microsite.omniture.com/...

This series covers a cookie matching solution for DoubleClick customers that uses AudienceStream and iQ Tag Management. The following steps provide links to procedures with dependencies on one another. The steps must be performed in the&nbs...

This article shows how to set up an analytics ID on a landing page so that EventStream can correctly trigger the connector configured within the Customer Data Hub. In this article: The goal of this document is to described the logic needed to build...

Google Analytics (GA) can be linked to Google Ads. A GA custom dimension can be used as the basis of a GA audience. Therefore, with GA linked to Ads, this approach can be used to add or remove visitors from remarketing lists for search ads segments (...

Mailchimp connector provides a lightweight, easy to use solution that integrates well into your existing AudienceStream configuration. Mailchimp would be a great place to start for those looking to leverage the power of email marketing with a feature...

Once you have a connection with the relevant DoubleClick product (e.g. Google Ads, DoubleClick Bid Manager, etc.) then you can begin pushing your AudienceStream visitors into segments in DoubleClick.   The AudienceStream connectors fo...

When you integrate Marketo Webhooks and Tealium, you can send events triggered in Smart Campaigns to your Tealium AudienceStream via a GET Webhook from Marketo.  This article will describe how to configure this service to send a Webhoo...