Adobe Analytics has the ability to track Application Lifecycle events. The Tealium mobile libraries each have an optional module available to support this feature, which automatically generates the required data for Adobe Analytics.
In the Tealium iQ Adobe AppMeasurement tag, the following variables are mapped by the tag template if the check box to turn on automatic mapping is selected.
In the EventStream connector, ensure that you are using the latest connector with the "Send Analytics Event" action, otherwise you will need to manually add the mappings listed in the following table.
The following table provides a list of Tealium variables by event attribute name and the corresponding Adobe variable name for mapping Customer Data Hub ContextData. For each item, a description, data type, and example is provided.
| Tealium Variable/ Event Attribute Name |
Adobe Variable Name (Customer Data Hub ContextData mapping name) |
Description |
Data Type |
Example |
| lifecycle_diddetect_crash |
a.CrashEvent |
Was a crash detected during this launch/wake event. Populated only if true. |
Boolean |
true |
| lifecycle_dayofweek_local |
a.DayOfWeek |
Local day of week that call was made - 1=Sunday, 2=Monday, etc.) |
Number |
13 |
| lifecycle_dayssincelaunch |
a.DaysSinceFirstUse |
Days since first launch in integer increments |
Number |
23 |
| lifecycle_dayssinceupdate |
a.DaysSinceLastUpgrade |
Days since the last detected app version update in integer increments |
Number |
46 |
| lifecycle_dayssincelastwake |
a.DaysSinceLastUse |
Days since last detected wake in integer increments |
Number |
1 |
| lifecycle_firstlaunchdate_MMDDYYYY |
a.InstallDate |
GMT Timestamp formatted as MM/DD/YYYY |
String |
01/18/2012 |
| lifecycle_hourofday_local |
a.HourOfDay |
Local hour of day that call was made (24 hour format) |
String |
true |
| lifecycle_isfirstlaunch |
a.InstallEvent |
Only present if call is very first launch/wake call |
String |
true |
| lifecycle_isfirstlaunchupdate |
a.UpgradeEvent |
Only present if call is first launch/wake after a detected updated |
Boolean |
true |
| lifecycle_isfirstwakemonth |
a.MonthlyEngUserEvent |
Only present if call is first launch/wake of the month |
Boolean |
true |
| lifecycle_priorsecondsawake |
a.PrevSessionLength |
Whole seconds app was awake since last launch only. Aggregates total from all wakes prior. Sent only with lifecycle_type: launch calls. |
Number |
126 |
| lifecycle_totalwakecount |
a.Launches |
Total number of launches + wakes since install (only reset if app deleted) |
Number |
"563" |
| lifecycle_type |
a.LaunchEvent if lifecycle_type == "launch" |
Type of lifecycle call |
String |
"launch", "wake", "sleep" |
| device (obj-c/android) or model_name (swift) |
a.DeviceName |
Device model |
String |
iPhone 7 Plus |
| carrier (obj-c/android) or network_name (swift) |
a.CarrierName |
Network carrier name |
String |
Verizon |
| device_resolution |
a.Resolution |
Screen Resolution |
String |
1080x1920 |
| resolution |
Screen Resolution |
String |
1080x1920 |
| app_id |
a.AppID |
App ID |
String |
Digital Velocity 1.0 |
| device_os_version (obj-c/android) or os_version (swift) |
a.OSVersion |
Operating system version |
String |
11.1 |
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