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This article describes the badge attribute data type and how to use it.
In this article:
Before you begin, familiarize yourself with the following:
A badge is a special visitor attribute for capturing interesting behavior about a customer. Badges are the building blocks for discovering audiences. Badges represent visitor behavior patterns that are relevant to your business. A behavior is defined using attributes and rules that describe its conditions.
For example, you might be interested in the behavior of visitors that frequently browse your site but do not make a purchase. In this case, the following behaviors might characterize this type of visitor:
This pattern of behavior could be configured as a badge attribute named "Window Shopper" to identify the visitors that match its behavior.
The badge attribute is available in the following scopes: Visitor.
Badge associations allow you to quickly assign multiple badges based on other badges the visitor has earned. Typically, you would trigger a badge assignment based on a certain browsing behavior or criteria, but with badge associations you can trigger more than one badge assignment after the visitor has successfully earned the qualifying badge(s).
Learn more about setting up badge associations.
Badges are assigned to and removed from visitors based on the logic of their rules. Each new visitor is assigned a default badge named "Unbadged". This badge is automatically removed once the visitor earns a custom badge. Badges are assigned (and removed) using the following enrichments.
Assigns the badge to a visitor when a set of conditions are met. All visitors are initially unbadged. For example, to assign the "Window Shopper" badge, it must be determined if the visitor navigated away from the site without purchasing.
Attribute Name: "Window Shopper"
Starting Value | "Unbadged" |
---|---|
Resulting Value | "Window Shopper" |
Removes an assigned badge when the visitor no longer satisfies the conditions. For example, a "Window Shopper" badge is removed once the visitor makes a purchase.
Attribute Name: "Window Shopper"
Starting Value | "Window Shopper" |
---|---|
Resulting Value | "Unbadged" |
Assigns a badge based on another badge. For example, a "Window Shopper" badge is replaced with a "Cart Abandoner" badge once the visitor abandons a cart. Of course, a visitor can have more than one badge, so a visitor can be a "Window Shopper" and a "Cart Abandoner".
Attribute Name: "Cart Abandoner"
Starting Value | "Window Shopper" |
---|---|
Resulting Value | "Cart Abandoner" |
These are popular badges. For a more complete list of popular badges, see Popular Badges.
Badge Name | Description |
---|---|
Known Visitor |
|
Unknown Visitor |
|
Window Shopper |
|
Purchaser |
|
Browse Abandoner |
|
Cart Abandoner |
|
Search Abandoner |
|
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