Once you have a connection with the relevant DoubleClick product (e.g. Google Ads, DoubleClick Bid Manager, etc.) then you can begin pushing your AudienceStream visitors into segments in DoubleClick.
The AudienceStream connectors for DoubleClick leverage Google's API to add/remove users from segments in DoubleClick. It's best to think about it like a 'sync' with Google which ensures the audiences you want to expose in DoubleClick are the same users as those in your audience in AudienceStream.
Here are some best practices to help you use the DoubleClick Connectors:
When creating segments, there are a variety of fields:
Here are our recommendations:
It is recommended to prefix this with "Tealium AudienceStream : " so that DoubleClick users understand where this segment came from (e.g. "Tealium AudienceStream : High Value Customers").
Segment Member Lifespan
Set this to at least 365 (to ensure they stay in the cookie pool for a year) unless you explicitly want to expire them before this.
Anything between 101-999. It is a good practice to keep a note of what ID you have used with what segment so you don't override existing codes.
This can be anything but it should be useful for people who don't understand AudienceStream. It will show in the UI in the DoubleClick product so it should be descriptive to anyone reading it.
To ensure the latest device used by a user in an audience is also in the DoubleClick segment:
Ensure you add users to your segments by using the "Add Visitor to User-List or Segment" action:
and trigger this if the user is in audience at end of visit:
This will ensure each device used (if stitched) will be added to the segment in Google as we
To remove the user from the Google segment trigger "Remove Visitor from User-List or Segment":
and trigger this when left audience:
We have a list of known minimum segment sizes per product:
|Product Name||Minimum Segment Size||Link to Documentation|
|DoubleClick Bid Manager||1,000 (in last 30 days)||-|
|Google Ads (Google Display Network)||100 (in last 30 days)||Documentation|
|Other Products||Ask your Google contact||-|