This article is part of the series: DoubleClick and AdWords Cookie Matching
This article covers the AudienceStream requirements for enabling the DoubleClick and AdWords cookie matching between Google and AudienceStream. It describes how to capture the ID and create a related audience. AudienceStream receives a redirect call from Google in this process.
In this article:
In this guide, you will create the following:
google_gidfor the matching Google cookie value.
google_gidvalue in the visitor profile.
google_gidvalue has been stored.
Use the following steps to create the basic event attribute for the cookie match value.
google_gid is assigned
Use the following steps to create two (2) visitor attributes. One attribute will be used to capture the Google ID (visitor-scoped string attribute) and the other will be used to indicate that a value has been captured (visitor-scoped Boolean attribute).
The "Google ID" visitor attribute becomes available in your iQ account and can be used to create a load rule for the cookie match tag.
Use the following steps to capture the value of the Google ID:
Next, use the following steps to create a Boolean attribute to indicate that a Google ID has been captured:
In order to take action against these visitors, the visitors must be in an audience.
Use the following steps to create an audience for visitors with a Google ID:
Ensure that Tealium iQ is passing the
trace_id (cp) value to
tealium_trace_id in the data mapping of the cookie matching tag.
If enabled, the initial page view triggers two (2) user events. The first event is the standard page load and the second event is the detection of the Google ID.
The visitor profile enriched with the Google ID value and the Boolean displays, as shown in the following example:
Under Strings in the left navigation showing the current state of your visitor profile the Google ID present and the Boolean is set to True, as shown in the following example.
In the last step, you can see that the audience has been joined, as shown in the following example:
AudienceStream is now receiving and storing the Google ID and joining the audience.