This article provides an example of how to use the Split String enrichment to define audience segments based on a percentage distribution.
In this article:
The Split String enrichment allows you to define segments based on a percentage distribution. The names of the segments can be derived from another string attribute or from a custom value. This enrichment is helpful in running A/B tests or targeting a fractional segment of users.
For additional information about the string attribute, see: Attribute Date Type: String.
The following sections use an example scenario to describe how to set up a test campaign using the split string enrichment to define audience segments based on a distribution percentage. This usage example, called Test Campaign, uses the Split String enrichment to test the effects of a campaign on a small segment of customers before releasing it to the main segment visitors. By segmenting visitors into a 75/25% split, you can create an audience that contains only the test group (25%) and include them in the campaign.
Use the following steps to create the Split String attribute:
Use the following steps to set up an audience that only contains visitors in the test group:
To test your campaign, you now have a test audience that contains 25% of your customers and are also cart abandoners.
Use the following steps to create a connector action: