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This article provides a summary of event-level data points made available through EventStore.
In this article:
EventStore provides the most efficient way for collecting and exporting event-level data from your site.
Here's how it works:
If you send your event data (event feeds), to another location, such as your S3 bucket or server, the feeds are not displayed in EventStore.
The Collect tag captures a mix of predefined data variables and data from the page, as described in the following sections.
Ignore legacy values prefixed by "_t
" in your data log files.
Variable | Description |
---|---|
Visitor ID | The unique ID of the visitor. |
Event ID | An alphanumeric identifier unique to the event. |
Event Time | The UNIX/epoch timestamp of the event, based on UTC time zone. |
User Agent | The user-agent header. |
Variable | Description |
---|---|
dom_domain |
Domain of the site. |
dom_pathname |
Pathname of the URL. |
dom_query_string |
Querystring portion of the URL following the "?" character. |
dom_url |
The entire URL of the HTML document. |
dom_title |
Title of the HTML document. |
dom_viewport_width |
Device screen width. |
dom_viewport_height |
Device screen height. |
Variable | Description |
---|---|
pageurl_scheme |
The Uniform Resource Identifier (URI) protocol, such as "http" or"https". |
pageurl_domain |
Domain of the site. |
pageurl_path |
Pathname of the URL. |
pageurl_querystring |
Querystring portion of the URL following the "?" character. |
pageurl_query_params_key |
For each querystring parameter, there is a data point that contains the parameter key and value. |
pageurl_full_url |
The URL of the HTML document without querystring parameters. |
Variable | Description |
---|---|
referrerurl_scheme |
The URI protocol of referring URL, such as "http" or"https". |
referrerurl_domain |
Domain of the referring URL site. |
referrerurl_path |
Pathname of the referring URL. |
referrerurl_querystring |
Querystring portion of the referring URL following the "?" character. |
referrerurl_query_params_key |
For each querystring parameter, there is a data point that contains the parameter key and value. |
referrerurl_full_url |
The entire URL of the referring page. |
Variable | Description |
---|---|
tags_profile_tag-uid_executed |
|
Variable | Description |
---|---|
Account
|
Tealium iQ account. |
Profile
|
Tealium iQ profile. |
Environment
|
The publish environment associated with the utag.js file. |
A full list of Tealium built-in variables is provided in the Built-In Data Layer Variables article.
Variable | Description |
---|---|
Event
|
|
Version
|
|
Domain
|
|
tealium_session_number |
|
tealium_session_event_number |
|
Variable | Description |
---|---|
_ses_id |
|
_st |
|
_v_id |
|
_ss |
|
_pn |
|
_sn |
|
_dc_visit |
|
_dc_event |
|
_dc_region |
|
The tag collects a variety of other data from the page, including:
Peformance Timing Variable | Description |
---|---|
timing.domain |
The domain where the timing data was collected. |
timing.pathname |
The path name (web page) where the timing data was collected. |
timing.query_string |
The query string value in URL where the timing data was collected. |
timing.timestamp |
The date/time when the timing data was collected (epoch time of client's web browser). |
timing.dns |
t.domainLookupStart |
timing.connect |
t.connectStart |
timing.response |
t.responseStart |
timing.dom_loading_to_interactive |
t.domInteractive - t.domLoading |
timing.dom_interactive_to_complete |
t.domComplete minus t.domInteractive |
timing.load |
t.loadEventEnd minust.loadEventStart |
timing.time_to_first_byte |
t.responseStart minus t.connectEnd |
timing.front_end |
t.loadEventStart minust.responseEnd |
timing.fetch_to_response |
t.responseStart minus t.fetchStart |
timing.fetch_to_complete |
t.domComplete minus t.fetchStart |
timing.fetch_to_interactive |
t.domInteractive minust.fetchStart |
If the value of a data point equals zero (0), no timing information was captured. You can ignore the zero values when reporting or averaging.
The timezone for a visitor is not sent in the EventStore data. You can calculate the timezone by viewing the difference between EventTime
and _ses_id
on the record where _ss
is 1
, since that record is the start of the session.
If utag.cfg.session_timeout
is known, you can calculate the current local time for the user by subtracting utag.cfg.session_timeout
from _st
, and then calculating the timezone by looking at the difference between the current time and EventTime
. This approach can be used for any record.
For detailed information about individual utag versions, see the utag.js Release Notes.
{ "visitorid": "014fb34a718e001ad754191d58ff1c074003a06c00c48", "eventid": "65f61a4b-54ca-4adf-b757-657e1711f6e7", "eventtime": 1441822083000, "useragent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_5) AppleWebKit/600.8.9 (KHTML, like Gecko) Version/8.0.8 Safari/600.8.9", "dom_domain": "tealium.com", "dom_pathname": "/products/audiencestream/", "dom_query_string": "", "dom_url": "http://tealium.com/products/audiencestream/", "dom_title": "AudienceStream | Real-time Data Action Engine | Tealium", "dom_viewport_width": "1670", "dom_viewport_height": "1059", "pageurl_scheme": "http", "pageurl_domain": "tealium.com", "pageurl_path": "/products/audiencestream/", "pageurl_querystring": "", "pageurl_full_url": "http://tealium.com/products/audiencestream/", "referrerurl_scheme": "https", "referrerurl_domain": "google.com", "referrerurl_path": "", "referrerurl_querystring": "", "referrerurl_full_url": "https://www.google.com/", "tags_tiq_as_3_executed": true, "tags_tiq_as_1_executed": true, "udo_ut_account": "tealium", "udo_ut_profile": "main", "udo_ut_env": "prod", "udo_ut_event": "view", "udo_ut_version": "ut4.39.201509091709", "udo_ut_domain": "tealium.com", "firstpartycookies_utag_main_ses_id": "1441822044558", "firstpartycookies_utag_main__st": "1441823881730", "firstpartycookies_utag_main_v_id": "014fb34a718e001ad754191d58ff1c074003a06c00c48", "firstpartycookies_utag_main__ss": "0", "firstpartycookies_utag_main__pn": "2", "firstpartycookies_utag_main__sn": "1", "firstpartycookies_utag_main_dc_visit": "1", "firstpartycookies_utag_main_dc_event": "2", "firstpartycookies_utag_main_dc_region": "us-west-1", "firstpartycookies__gat": "1", "firstpartycookies__ga": "GA1.2.2095105468.1441822080", "js_page.is_mobile": "false", "js_page.is_tablet": "false", "device_type": "desktop", "udo_page_name": "AudienceStream | Real-time Data Action Engine | Tealium", "udo_site_name": "Tealium", "udo_site_description": "Tag Management and Audience Segmentation", "udo_page_type": "page", "udo_post_author": "tealium", "udo_post_date": "2014/11/26", }
For additional information about performance timing metrics, see the following:
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