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This article is part of the series: DoubleClick and AdWords Cookie Matching
This article describes the Tealium iQ requirements for enabling the DoubleClick and AdWords Data Platform (DDP) cookie matching between Google and AudienceStream. Cookie matching is a basic pixel call configured in iQ Tag Management.
By design, the Google Cookie Matching Service for Doubleclick tag will cause a series of redirects to another tracking pixels. As part of the redirection, AudienceStream eventually receives the Google ID from Google in the form of a parameter called google_gid
. You will also need a cookie variable named trace_id
to use for verification in AudienceStream.
The visitor attribute Google ID
, created in AudienceStream, will later be used to create a load rule.
The Google ID is a device ID, not a visitor ID.
Use the following steps add the required variables:
google_gid
.UDO Variable
is selected.trace_id
.First Party Cookie
.utag_main_dcsyncran
.First Party Cookie
.Use the following steps to add the Google Cookie matching tag:
Google Cookie Matching Service for Doubleclick
tag and set the following fields:
tealium_dmp
[YOUR ACCOUNT NAME]
[YOUR PROFILE NAME]
Google ID is not defined and cookie utag_main_dcsyncran is not defined
Without this load rule, your billable traffic to AudienceStream will double.
trace_id
to tealium_trace_id
.In the Tealium Collect tag, use the drop-down list to set Data Enrichment to Frequent.
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