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Hubspot Workflow Incoming Webhook Setup Guide

This article describes how to use the HubSpot Workflow data source to create a webhook in your HubSpot account to send actionable events into EventStream.

In this article:

Table of Contents Placeholder

Prerequisites

  • HubSpot Marketing Professional, Sales Professional, or Enterprise account
  • EventStream/AudienceStream account

How It Works

HubSpot offers a webhook API that sends outgoing requests to an endpoint that you specify. These requests act like push notifications to EventStream to inform it about things that happened in your HubSpot account. When you add the HubSpot data source in the UDH, a unique endpoint will be generated that you will use to configure the HubSpot webhook.

Add the HubSpot Data Source

Add the HubSpot data source before proceeding. (Learn how to add a data source). The HubSpot data source generates a unique URL to use as the HTTP POST URL in your HubSpot configuration. The URL generated is in the following format:

https://collect-us-east-1.tealiumiq.com/integration/event/{account}/{profile}/{unique_id}

Configuring HubSpot

Once you have your data source endpoint, go to your HubSpot account to create the webhook.

  1. Log in to your HubSpot account.
    • In your HubSpot Marketing Professional or Enterprise account, navigate to Contacts > Workflows.
    • In your HubSpot Sales Professional account, navigate to Sales Tools > Workflows.
  2. Click the name of the workflow you'd like to edit.
  3. Click the plus (+ ) icon to add an action and in the right pane;and select Trigger a webhook.
  4. From the drop-down list, choose POST.
  5. Enter the following for the WebHook URL:
    https://collect-us-east-1.tealiumiq.com/integration/event/{account}/{profile}/{unique_id}
  6. Click Save.

Events and Attributes

All incoming HubSpot event attributes are automatically prefixed and underscored with hubspot_wf_. For example, for properties.lead_source =  hubspot_wf_properties_lead_source.

The following table lists webhook events and attributes generated by HubSpot:

Event Attribute Type Example
hubspot_wf_vid String "3234574"
hubspot_wf_canonical_vid String "3234574"
hubspot_wf_portal_id String  "62515"
hubspot_wf_is_contact Boolean  "true"
hubspot_wf_profile_token String  "AO_T-mOFUify..."
hubspot_wf_profile_url String  "https://app.hubspot.com/..."
hubspot_wf_properties_lead_source  String  "DiscoverOrg" 
hubspot_wf_properties_num_unique_conversion_events String  "0"
hubspot_wf_properties_hs_analytics_revenue String "0.0"
hubspot_wf_properties_createdate String "1484026585538"
hubspot_wf_properties_hs_email_optout String "true"
hubspot_wf_properties_hs_predictivecontactscore String "50"
hubspot_wf_properties_annualrevenue String  "181900000"
hubspot_wf_properties_hs_analytics_num_page_views String  "0"
hubspot_wf_properties_state String  "MA"
hubspot_wf_properties_zip String "02139"
hubspot_wf_properties_hs_predictability String "bucket_3" 
hubspot_wf_properties_hubspotscore String "0"
hubspot_wf_properties_linkedinconnections String "0"
hubspot_wf_properties_hs_lifecyclestage_subscriber_date String "1484026585538"
hubspot_wf_properties_hs_analytics_average_page_views String "0"
hubspot_wf_properties_lastname String "Huang"
hubspot_wf_properties_twitterhandle String "ghidinelli"
hubspot_wf_properties_phone String "555-122-2323"
hubspot_wf_properties_num_conversion_events String  "0"
hubspot_wf_properties_currentlyinworkflow String "false"
hubspot_wf_properties_hs_analytics_num_event_completions String "2" 
hubspot_wf_properties_followercount String "582"
hubspot_wf_properties_associatedcompanyid String "184896670"
hubspot_wf_properties_firstname String "Codey"
hubspot_wf_properties_city String "Cambridge"
hubspot_wf_properties_hs_social_num_broadcast_clicks String "0"
hubspot_wf_properties_hs_analytics_num_visits String "0"
hubspot_wf_properties_twitterbio String "Racer, entrepreneur, world traveler..."
hubspot_wf_properties_hs_social_linkedin_clicks String  "0"
hubspot_wf_properties_hs_twitterid String "49019793"
hubspot_wf_properties_associatedcompanylastupdated String "13365279006997343"
hubspot_wf_properties_hs_analytics_source String "OFFLINE"
hubspot_wf_properties_company String "HubSpot"
hubspot_wf_properties_email String "testingapis@hubspot.com"
hubspot_wf_properties_linkedinbio String "Racecar driver, entrepreneur, world traveler..."
hubspot_wf_properties_website String "http://hubspot.com"
hubspot_wf_properties_address String "25 First Street"
hubspot_wf_properties_hs_analytics_first_timestamp String "1484026585538"
hubspot_wf_properties_lastmodifieddate String "1484858431084"
hubspot_wf_properties_photo String "https://d2ojpxxtu63wzl.cloudfront.net/st..."
hubspot_wf_properties_hs_social_google_plus_clicks String "0"
hubspot_wf_properties_kloutscoregeneral String "48"
hubspot_wf_properties_hs_social_facebook_clicks String "0"
hubspot_wf_properties_twitterprofilephoto String "https://pbs.twimg.com/profile_images..."
hubspot_wf_properties_hs_social_twitter_clicks String "0"
hubspot_wf_properties_hs_analytics_source_data_1  String "API"
hubspot_wf_properties_lifecyclestage String "subscriber"
hubspot_wf_associated_company_company_id String "184896670"
hubspot_wf_associated_company_portal_id String "62515"
hubspot_wf_associated_company_properties_country String "United States"
hubspot_wf_associated_company_properties_city String "Cambridge"
hubspot_wf_associated_company_properties_num_associated_contacts String "102"
hubspot_wf_associated_company_properties_timezone String "America/New_York"
hubspot_wf_associated_company_properties_facebook_company_page String "https://www.facebook.com/hubspot"
hubspot_wf_associated_company_properties_createdate String "1457708103847" 
hubspot_wf_associated_company_properties_description String "HubSpot is the world’s leading..."
hubspot_wf_associated_company_properties_industry String "COMPUTER_SOFTWARE"
hubspot_wf_associated_company_properties_total_money_raised String "$100.5M" 
hubspot_wf_associated_company_properties_days_to_close String "220"
hubspot_wf_associated_company_properties_hs_analytics_num_visits String "0"
hubspot_wf_associated_company_properties_linkedin_company_page String "http://www.linkedin.com/company/68529"
hubspot_wf_associated_company_properties_recent_conversion_event_name String "Contact Us: excedalogic form"
hubspot_wf_associated_company_properties_hs_analytics_source String "OFFLINE" 
hubspot_wf_associated_company_properties_num_contacted_notes String "12" 
hubspot_wf_associated_company_properties_annualrevenue String "250000000"
hubspot_wf_associated_company_properties_founded_year String "2006"
hubspot_wf_associated_company_properties_hs_analytics_num_page_views String "0"
hubspot_wf_associated_company_properties_state  String "MA"
hubspot_wf_associated_company_properties_linkedinbio String "HubSpot is the world’s leading..."
hubspot_wf_associated_company_properties_zip String "02141" 
hubspot_wf_associated_company_properties_notes_last_updated String "1480625888696"
hubspot_wf_associated_company_properties_website String "hubspot.com"
hubspot_wf_associated_company_properties_closedate String "1476768116137"
hubspot_wf_associated_company_properties_hs_analytics_first_timestamp String "1390574181854"
hubspot_wf_associated_company_properties_first_conversion_date  String "1477892839033"
hubspot_wf_associated_company_properties_engagements_last_meeting_booked String ""
hubspot_wf_associated_company_properties_first_contact_createdate  String "1390574181854"
hubspot_wf_associated_company_properties_twitterhandle String "HubSpot"
hubspot_wf_associated_company_properties_hs_lastmodifieddate String "1484854497180"
hubspot_wf_associated_company_properties_notes_last_contacted String "1479030015191"
hubspot_wf_associated_company_properties_phone String "+1 888-482-7768"
hubspot_wf_associated_company_properties_num_conversion_events String "40" 
hubspot_wf_associated_company_properties_domain String "hubspot.com"
hubspot_wf_associated_company_properties_is_public String "true"
hubspot_wf_associated_company_properties_name String "Hubspot, Inc." 
hubspot_wf_associated_company_properties_recent_conversion_date String  "1484844458500"
hubspot_wf_associated_company_properties_first_conversion_event_name String "excedalogic form"
hubspot_wf_associated_company_properties_num_notes   "12" 

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