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Tealium DataAccess is an enterprise data hub solution that extends the power of Tealium iQ Tag Management, Tealium AudienceStream CDP, and Tealium EventStream API Hub with long-term storage for data collected from web and mobile touchpoints, online and offline channels, and real-time audiences.
In this article:
The data that flows into the Tealium Customer Data Hub is used in real-time for your vendor integrations or to trigger actions across marketing technologies and DataAccess is used to provide long-term storage for the resulting visitor profile, event, and omnichannel data.
DataAccess works with EventStream feeds to store event data and with AudienceStream audiences to store visitor profile data.
Built on the enterprise-class solutions Amazon Redshift and Amazon S3 , DataAccess offers two formats for storage: structured data and semi-structured data.
Structured data is easier to upload, extract, load, store, query, and analyze because of its high degree of organization and fixed fields. Structure data can be accessed using various business intelligence tools.
This format is used for the following products:
Semi-structured data, due to its lack of organization, makes structure harder to accomplish and requires an Extract, Transform, and Load (ETL) into systems such as Hadoop before the data can be used.
Semi-structured data is a raw format that can be downloaded as JSON files directly from the interface.
This format is use for the following products:
Offerings Name | Store Data | Extract Data | Query Data | Analyze Data | Visualize Data |
---|---|---|---|---|---|
EventStore | ✔ | ✔ | ✔ | ||
EventDB | ✔ | ✔ | ✔ | ✔ | ✔ |
AudienceStore | ✔ | ✔ | ✔ | ||
AudienceDB | ✔ | ✔ | ✔ | ✔ | ✔ |
EventDirect | ✔ | ||||
Webhook (Event/Audience) | ✔ |
Offerings Name | Description | Structure Type | Technology Used |
---|---|---|---|
EventStore |
|
Semi-structured | Amazon S3 |
EventDB |
|
Structured | Amazon Redshift Spectrum |
EventDirect |
|
Customer Choice | Customer Host |
AudienceStore |
|
Semi-structured | Amazon S3 |
AudienceDB |
|
Structured | Amazon Redshift |
Webhook (Event/Audience) |
|
Customer Choice | Customer Host |
DataAccess is a powerful option for anyone interested in:
The Tealium Customer Data Hub can become a valuable resource to your data supply chain as it contains rich data from the past and the present that can be used to create tailored customer experiences across your organization. Tealium DataAccess is often the easiest and most direct way to get that data back into your systems and, since the data is hosted on a flexible and powerful platform, it is primed for use with the analysis tool of your choice.
For both EventStore and AudienceStore, data updates occur based on the following conditions, whichever occurs first:
Visitor Create or Update
Visitor profiles are created and updated when a session ends.
Visitor Stitching
When visitor profiles are stitched together, the existing records are deleted and the stitched profile is re-inserted.
Visitor Delete
Visitor profiles are deleted if they haven't been updated during the profile retention period. For example, for a profile retention period of 90 days, all visitor profiles that have not been updated in the previous 90 days will be deleted.
New data is stored in EventDB and AudienceDB up to 1 hour after it reaches EventStore/AudienceStore.
The time period for which data is stored depends on which format you are using:
The data in DataAccess can come from many different sources, including but not limited to:
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