Integrate Optimizely with AudienceStream to use audiences to build targeted experiments in Optimizely. The integration steps differ for Optimizely Classic and Optimizely X. Choose the method that corresponds to your version of Optimizely.
For more information on Optimizely, refer to the Optimizely site.
In this article:
Set Data Enrichment for the Tealium Collect tag to Frequent. For more information, see the Tealium Collect Setup Guide.
After you complete the integration, audiences are automatically sent to Optimizely via data layer enrichment.
There are two steps to integrate Optimizely Classic with AudienceStream:
You need to include utag.sync.js in all html pages that need to use Optimizely. For consistency, you may want to include it in all pages. For details on setting up utag.sync.js, see Using the utag.sync.js Script.
To use audiences in Optimizely, you need to connect AudienceStream and Optimizely and then map audiences to your Optimizely project. Use the Tealium Tool: Optimizely Helper to complete both of these tasks. For more information, see Tealium Tool: Optimizely Helper.
Use the Optimizely Dashboard to integrate Optimizely X with AudienceStream.
After Optimizely is integrated with AudienceStream, the mapped audiences are available for your project and you can create audience-based experiments.
To select a new target audience for an experiment: