Rule Condition Definitions

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This article lists the operators available when building conditions for audiences and rules. Some operators only apply to certain attribute types, which is indicated in the "Applies to" column.

The string condition "matches regular expression (Regex)" is available as an Experiment.

Condition	Description	Applies to
array contains	An item in the array is an exact match to the value specified. True ["iOS", "Android"] array contains "Android" False ["Women's Clothing", "Shoes"] array contains "Women"	Array
array does not contain	No item in the array is an exact match to the value specified. True ["iOS", "Android"] array does not contain "Samsung" False ["Women's Clothing", "Shoes"] array does not contain "Shoes"	Array
contains	Attribute value includes the value you specify. True "user@tealium.com" contains "tealium" ["iOS", "Android"] array contains "Android" False ["Women's Clothing", "Shoes"] array contains "Women"	Array String Tally Visitor ID
contains (ignore case)	Attribute value includes the value you specify.	String Visitor ID
does not contain	Attribute value excludes the value you specify.	Array String Visitor ID Tally
does not contain (ignore case)	Attribute value excludes the value you specify.	Array String Visitor ID Tally
contains partial string	Attribute value partially matches the value you specify. True ["Women's Clothing", "Shoes"] array contains "Women" False ["Women's Clothing", "Shoes"] array contains "Tops"	Array Tally Visitor ID
contains partial string (ignore case)	Attribute value partially matches the value you specify, regardless of case.	Array Tally Visitor ID
equals	Attribute value matches the whole value you specify True "purchase" equals "purchase" 0 equals 0 False "Luggage" equals "luggage" 0 equals 1	Number String Visitor ID
equals (ignore case)	Attribute value matches the whole value you specify.	String Visitor ID
does not equal	Attribute value does not match the whole value you specify.	Number String Visitor ID
does not equal (ignore case)	Attribute value does not match the whole value you specify.	String Visitor ID
less than	Attribute value is less than the value you specify.	Number Date
less than or equal to	Attribute value is either less than or equal to the value you specify.	Number Date
greater than	Attribute value exceeds the value you specify.	Number Date
greater than or equal to	Attribute value either exceeds or equals the value you specify.	Number Date
is assigned	Attribute exists, but may or may not have a value. True "Shirts" is assigned ["iOS", "Android"] is assigned [] is assigned "" is assigned 0 is assigned Is VIP is assigned	Number Timeline List Badge String Tally Visitor ID Date
is not assigned	Attribute does not exist.	Number Timeline List Badge String Tally Date Visitor ID
is empty	Tealium iQ variable does not contain any value ie. value is undefined, null, or blank string. True { page_name : undefined } { page_name : null } { page_name : "" } { product_id : [] }	Imported from iQ
is not empty	Tealium iQ variable contains any value ie. value is a string containing one or more characters, a number with a value (including 0), or an array with one or more items. True { page_name : "Title" } { page_num : 1 } { product_id : ["WidgetXYZ"] }	Imported from iQ
is true	Boolean value equals "true".	Boolean
is false	Boolean value equals "false".	Boolean
occurred less than	Date value is not yet past the number of minutes/hours/days/weeks/months you specify.	Date
occurred more than	Date value is past the number of minutes/hours/days/weeks/months you specify.	Date
is started	Funnel is initiated for the visitor/visit.	Funnel
is completed	Funnel has ended for the visitor/visit.	Funnel
step completed	Step is successfully completed for the visitor/visit.	Funnel
step not completed	Step is not completed for the visitor/visit.	Funnel
is executed	Tag has successfully fired on the page.	Tags in your Tealium iQ profile

Extended Rule Condition for Tally

When using the contains operator, you can create a rule condition to check if the key for a tally contains a specific value.

Only available using the contains operator.

Use the following steps to include a Tally key and its value in a rule:

1. Add a new Rule condition or select an existing rule to edit.
2. Under Conditions, select your Tally from the first drop-down list.
3. Select the contains operator in the next drop-down list.
4. In the next drop-down list, select Custom Value.
5. Enter the key that you expect in the Tally.
   

   

6. Click the plus (+) button to the right and select the operator with which to evaluate the key you specified.
7. Specify the value you want to evaluate against the key.
   You can use an attribute or simply type in a custom value for this purpose.
8. Click Finish.
   You have successfully created the rule.
   

   

Provides a built-in date picker for selecting a custom MM/DD/YY.