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Summary

Here at Tealium we are often asked what to add to the Privacy Policy of a website or mobile application to ensure proper disclosure of sensitive data collection and usage.  Below are some excerpts (from the Tealium.com policy) that will help you get started.  As with any legal document we highly recommend that you consult your legal counsel before updating or posting, and you assume all responsibility for ensuring compliance with applicable laws and regulations regarding the collection and storage of data by Tealium.

Sample Privacy Policy Excerpts

Targeting or Advertising cookies
[COMPANY] may also contract with third-party advertising networks that collect IP addresses and other information from the [COMPANY] Website, from emails, and on third-party websites. Ad networks follow your online activities over time by collecting Web Collection Information through automated means, including through the use of cookies. They use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other websites. This process also helps [COMPANY] manage and track the effectiveness of its marketing efforts.

IP Addresses and URLs
Like many other websites, we collect information about our Site Visitors’ utilization and navigation of the [COMPANY] Website. This information helps us to design the [COMPANY] Website to better suit our Site Visitors’ needs. We may also use your IP address to help diagnose problems with our server and to administer the [COMPANY] Website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences. For example, [COMPANY] uses IP addresses to monitor the regions from which Customers and Site Visitors navigate the [COMPANY] Website.

[COMPANY] may collect aggregated data regarding use of the Services and the [COMPANY] Website, including, without limitation, number of Site Visitors, frequency and patterns of use, tag usage, feedback request trends, etc. (“Aggregated Data”). [COMPANY] uses Aggregated Data as a statistical measure and not in a manner that would identify you personally. Aggregated Data enables us to determine how often certain parts of the [COMPANY] Website or the Services are used so that we can improve them. [COMPANY] may make use of, or make such Aggregated Data available to, third parties, in any manner in our sole discretion.