SendGrid Incoming Webhook Setup Guide

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This article describes how to use the SendGrid data source to create a webhook in your SendGrid account to send actionable events into EventStream.

In this article:

Table of Contents Placeholder

Prerequisites

• SendGrid account
• EventStream/AudienceStream account

How It Works

SendGrid offers a webhook API that sends outgoing requests to an endpoint that you specify. These requests act like push notifications to EventStream to inform it about things that happened in your SendGrid account. When you add the SendGrid data source in the UDH, a unique endpoint will be generated that you will use to configure Event notifications in your SendGrid account.

SendGrid Data Source

The SendGrid data source generates a unique URL to use as the HTTP POST URL in your SendGrid configuration. The generated URL is in the format of:

 https://collect.tealiumiq.com/integration/event/ACCOUNT/PROFILE/DATA_SOURCE_KEY

Add the SendGrid data source before proceeding. (Learn how to add a data source)

SendGrid Setup

Once you have your data source endpoint you can proceed to your SendGrid account to create the webhook.

1. In SendGrid, go to  Settings > Mail Settings.
2. Turn on Event Notification.
3. In the HTTP POST URL field, paste you data source endpoint.
4. Select the Event notifications you would like to subscribe to.
5. Click the checkmark in the top corner to save these updates into your settings.

Events and Attributes

All incoming SendGrid events are automatically converted to event attributes prefixed and underscored with sendgrid_. For example, when the SendGrid webhook sends smpt-id, the matching event attribute is sendgrid__smpt_id.

See the full list of webhook events and attributes generated by SendGrid:

• SendGrid Event Webhook Reference

Event Attribute	Type	Example
sendgrid_asm_group_id	Number	10
sendgrid_attempt	String	"5"
sendgrid_category	String	"cat facts"
sendgrid_email	String	"example@test.com"
sendgrid_event	String	"processed", "dropped", "delivered", "deferred", "bounce", "click", "spamreport", "unsubscribe", "group_resubscribe", or "group_unsubscribe"
sendgrid_ip	String	"255.255.255.255"
sendgrid_reason	String	"500 unknown recipient"
sendgrid_response	String	"400 try again later"
sendgrid_sg_event_id	String	"sg_event_id"
sendgrid_sg_message_id	String	"sg_message_id"
sendgrid_smtp_id	String	"<14c5d75ce93.dfd.64b469@ismtpd-555>"
sendgrid_status	String	"5.0.0"
sendgrid_timestamp	Number	1513299569
sendgrid_url	String	"http://www.sendgrid.com/"
sendgrid_useragent	String	"Mozilla/4.0 (compatible; MSIE 6.1; Windows XP; .NET CLR 1.1.4322; .NET CLR 2.0.50727)"