The following article describes all Customer Data Hub Profile settings.
In this article:
To view your profile settings, log into Customer Data Hub and click your initials on the upper-right corner of the screen and then select Settings from the drop-down list.
While the filter only accepts a single attribute name and value, the event filter is applied after server-side enrichments are applied, which allows for more complex filtering based on a custom attribute using enrichments and rules.
It is recommended that this setting is always set to "On". If this setting is set to "Off", rules will not be taken into consideration when calculating execution order and, if there are rule dependencies, enrichments are not guaranteed to execute in the correct order.
Any data collected in an incorrect region may be discarded.